MAM
Jump IBC 2019 Press appointments – Globecast, LiveU & Tedial
MUMBAI: Globecast Managed Cloud Network (Globecast MCN). New at IBC this year is the Globecast Managed Cloud Network (Globecast MCN), which allows multiple feeds to be distributed globally via the cloud. It means affiliates can air content specific to them without the additional cost of more fibre- or satellite-delivered content. As competitions move from location to location, Globecast MCN also provides a very simple way to deliver content without the need for onsite transmission logistics, with processing and management complexity handled in the cloud.
European debut:
Globecast TV Everywhere with Server-Side Dynamic Ad Insertion. Globecast, in partnership with multiple regional ad tech and ad service providers, will highlight Server-Side Dynamic Ad Insertion (SSDAI), a monetisation solution that’s fully integrated into the company’s TV Everywhere OTT video service. It allows customers to maximise OTT and linear channel revenues. With SSDAI, Globecast clients are able to deploy automated dynamic ad insertion with limited CAPEX infrastructure investments, supplying targeted ads automatically to OTT viewers.
LiveU (3.B62)
LiveU will present its portfolio of 5G-enabled solutions for live newsgathering and dynamic sports coverage for every type of event. They will be showcasing their latest Remote At-Home Production applications for sports and live event producers, with a range of updates including Tally Light – bringing the ease of the live studio experience to the field; LiveU Graphics – an easy-to-use professional cloud production tool for adding dynamic graphics to live streams. Users can simply select from ready-to-use graphic templates or create their own design and stream directly to any social media or CDN; A/V sync and support for up to 8 audio channels; LiveU Control – enabling simple remote control of LiveU units via smartphones
Story-centric cloud AI & more:
LiveU AI offers a story-centric AI service for global newsgathering. The complete service, powered by newsbridge, offers a comprehensive set of contribution and AI-based video indexing tools for enriching, searching and accessing live or file-based content. Operating within the LiveU Central cloud management platform, LiveU AI will enable editors to search and find their required footage faster than ever, easing their daily workload and making real-time production much more efficient.
IP video distribution with LiveU Matrix:
LiveU Matrix is LiveU’s next-generation IP video distribution platform, recently selected by CBS Newspath. Matrix provides a highly efficient content curation service, empowering newsroom managers to quickly and easily give hundreds of affiliates unparalleled access to live feeds from LiveU units in the field and other sources without any interruption, additional resources, or expensive fees.
Tedial (8.B44)
New for IBC 2019:
NEW: Tedial’s sports and live events solution SMARTLIVE will feature MULTI SPORT configurations, allowing users to generate automatic highlights or auto-clipping for any genre of sport. Visitors will see a dramatic increase in the number of highlights that SMARTLIVE can generate automatically due to the significant expansion of sports genres.
NEW: SMARTLIVE and Tedial’s Evolution MAM now includes a new module that allows all types of content to be published to any social network in just one click. Enabled by the system’s capability to create social publishing campaigns directly inside the MAM, content includes clips, highlights or historical media etc.
NEW: Tedial will showcase its new SMARTLIVE bundled solution that can easily be deployed on top of a customer’s existing production environment. This is key as it provides sports broadcasters with a highly efficient solution that can be up and running very quickly.
Also showcasing:
Tedial will highlight its technology partnership with Speechmatics. Integrating Speechmatics’ industry-leading ASR technology with SMARTLIVE, operators can search for comments made during a match or live event, automatically create file locators and import a file or drop it into a watch-folder and manually generate the speech-to-text from the commentary track.
The company will show Tedial Version Factory 2019 upgrades for the first time in Europe. Tedial Version Factory is a single efficient and cost-effective workflow that supports millions of file inputs, transforming them to delivery configurations, ready to be distributed to multiple platforms from a single operator screen.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
