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Juicy Chemistry & Mommy Shots by Amrita unite for the Scars are Beautiful campaign this Women’s Day
Mumbai: This Women’s Day, Juicy Chemistry and Mommy Shots by Amrita come together for the ‘Scars are Beautiful ’ campaign, showcasing the beauty of postpartum bodies and stretchmarks. Feared and hidden always, it’s time they are celebrated and a reminder of how remarkably these women’s bodies change, grow, and stretch to accommodate life.
This unique photo series campaign goes live today, 5 March 2024, where 11 moms flaunt their bodies, sharing their experiences of motherhood online to empower other women to change their perceptions and develop an appreciation for their bodies. Their stories are all about their raw emotions while reflecting and their change of perception of their bodies.
Era Vashishta, mother of a 2.5-year-old shares her story “ I was diagnosed with chronic PCOD when I was 28, which got me very scared as to whether or not I would ever get pregnant or have a baby. I never thought of motherhood before this. Because of the PCOD, it made me want to be a mom because I thought maybe it might not happen. After which, I became a mom and everything changed. As soon as I met my baby that’s when I knew this was someone I wanted to protect for the rest of my life, the love is unconditional. It was so scary and overwhelming, but once you hang on to all these feelings you wouldn’t have it any other way, I’d never not want to be a mom. My scars are my tiger stripes, because I think I draw a lot of power from them. I’m a mom and this body gave birth to a life, which is what makes me bigger, it makes me a tiger.”
Juicy Chemistry the co-founder & COO Megha Asher on the partnership with Mommy Shots and the impact on body positivity through the campaign, said, “At Juicy Chemistry, we believe in promoting self-love and body positivity, and we are thrilled to partner with Mommy Shots for this unique campaign. Through this powerful photo series, we hope to inspire and empower women to embrace their bodies, and scars not just physical but emotional ones as well, and celebrate their unique journeys of motherhood. As mothers ourselves, we understand the challenges that come with motherhood and the impact it can have on a woman’s body and self-perception. We hope that this campaign will help shift the narrative and encourage women to see their bodies as beautiful and strong, no matter their shape or size. Together, we can create a more inclusive and diverse representation of beauty and promote self-love and acceptance for all women.”
Mommyshots founder & CEO Amrita Samant who conceptualized and shot the campaign says, “In my world of photography, motherhood, babies and art, creating something meaningful that helps change the world obsessed with perfection was very close to my heart. We want to redefine beauty with every line and every scar that spells resilience strength and a unique journey, we want to go beyond the surface with this campaign. They’re more than blemishes, they’re badges of honour, they are tender and timeliness. I am super proud of the 11 women who came forward to normalize what the society has for far too long considered unsightly.”
Sonia Chandrakumar, one of the 11 mothers who posed and actively participated in the shoot, shares her journey. “The journey of motherhood is very different for me, I had a really tough time the first 6 months. I had all kinds of nausea, I could not brush my teeth and I had a lot of body changes that took place. My husband was my greatest support because he constantly reminded me that there’s something beautiful coming out of this and if you want something beautiful in life you need to cope with the changes that take place in your body or yourself. So I kept reminding myself and dealing with the challenges. I’d describe my marks as Caleb’s wonderful art palette that I have around my stomach. I would not want to get rid of my marks, I want to keep it as a memory.”
Motherhood scars, resembling intricate battle scars, are a testament to the unparalleled strength embedded in a woman’s journey. Each mark etched on the canvas of her body symbolizes not just physical endurance but an unwavering spirit. Celebrating these scars is a homage to the formidable strength required to bring life into the world. Each line narrates a story of resilience, transforming moments of vulnerability into showcases of maternal power. In the celebration of motherhood scars, we honour the remarkable strength that women possess, acknowledging their ability to endure, overcome, and emerge as the embodiment of unyielding courage. #scarsarebeautiful
Brands
Adobe CEO Shantanu Narayen to step down after 18 years in role
Board begins CEO search as Narayen prepares to move to chair role
SAN JOSE: After nearly two decades at the helm, Adobe’s long-serving chief executive Shantanu Narayen is preparing to pass the baton.
The company announced that Narayen will transition from his role as chief executive officer once a successor is appointed, ending an 18-year run that reshaped Adobe from a boxed software seller into a global cloud and AI powerhouse. He will remain chair of the board following the leadership transition.
Adobe’s board has formed a special committee to oversee the succession process, led by lead independent director Frank Calderoni. The committee will evaluate both internal and external candidates.
“Shantanu’s leadership has been instrumental in Adobe’s transformation and in positioning the company for the AI-driven era,” Calderoni said in a statement. “As we begin the next phase of succession planning, our focus is on identifying the right leader for the company’s next chapter while ensuring a smooth transition.”
In a note to employees, Narayen described the moment not as a farewell but as a pause for reflection after a long journey with the company.
“I love Adobe and the privilege of leading it has been the greatest honour of my career,” he wrote, adding that he will continue to work closely with the board over the coming months to ensure a seamless leadership change.
Tributes from the technology industry quickly followed the announcement. Microsoft chairman and chief executive officer Satya Nadella congratulated Narayen on what he described as a “legendary run” at Adobe.
“Congrats Shantanu, on a legendary run at Adobe! You’ve built one of the most important software companies in the world, and expanded what’s possible for creators, entrepreneurs, and brands everywhere,” Nadella wrote on LinkedIn.
“What has always stood out to me is the empathy you’ve brought to the creative process and the example you’ve set as a leader. Grateful for your friendship, mentorship, and for all you’ve done for Adobe and for our industry.”
Narayen’s career at Adobe spans nearly three decades. He joined the company in 1998 as vice president and rose steadily through the ranks before becoming chief executive officer in December 2007.
During that time, he orchestrated one of the most significant reinventions in the software industry. In 2013, Adobe made the bold decision to abandon traditional boxed software sales and move its flagship creative tools such as Photoshop to a subscription-based Creative Cloud model. The shift initially rattled investors but ultimately transformed Adobe into a predictable recurring revenue business and a case study in digital reinvention.
Narayen also pushed Adobe beyond creative tools into the world of marketing technology and data-driven customer experience, spearheading acquisitions such as Omniture and Marketo. Those moves helped build Adobe’s digital experience division and broaden its reach far beyond designers and photographers.
The numbers tell the story of that transformation. When Narayen took over in 2007, Adobe generated roughly $3 billion in annual revenue. Today the company reports more than $25 billion. Over the same period, its workforce expanded from around 3,000 employees to more than 30,000.
In recent years, Narayen has steered Adobe into the generative AI era with the launch of Adobe Firefly, aiming to keep the company ahead in a rapidly evolving creative technology landscape.
Born in Hyderabad in 1963, Narayen studied electronics and communication engineering at Osmania University before moving to the United States for a master’s degree in computer science from Bowling Green State University. He later earned an MBA from the Haas School of Business at the University of California, Berkeley.
Widely regarded as one of Silicon Valley’s most steady and effective leaders, Narayen has earned multiple honours during his career, including India’s Padma Shri in 2019.
For Adobe, the upcoming leadership change marks the end of a defining chapter. For Narayen, however, the story is far from finished. As he told employees, the company’s next era of creativity, powered by AI and new digital workflows, is only just beginning.
