Ad Campaigns
JSW Paints’ launches its new product campaign
MUMBAI: JSW Paints, India’s environment-friendly paints company and part of the US $22 billion JSW Group, is launching a new product campaign for its luxury range of Halo Wall Finishes.
The Indian consumer is discerning and extremely conscious of how his/her walls look. However, when it comes to making a choice they ‘Sleep Buy’ thinking they are buying the best, often without knowing why it is the best. In the process, they get some benefits and miss many. JSW Paints encourages consumers to make an informed choice. It began with Sawalia questioning ‘Why pay extra for colour’. In this campaign, Sawalia questions consumers to find out if they are getting all the benefits they can get in their best paint. JSW Paints Halo range of finishes is top of its class offering that comes fully loaded and feature-packed. It has anti-stain (which makes it easy to clean stains off the wall), has Germ block (which protects the home interiors from bacteria, fungus, and viruses), has a rich sheen, offers best-in-class coverage, and comes with Any Colour One Price. Additionally, it is water-based and low VOC making it completely non-toxic and family-friendly. Conceptualized by TBWA, this campaign features Bollywood stars Alia Bhatt & Ayushmann Khurrana. The TVC will be promoted digitally during the IPL 2023 season and on all the leading television channels.
JSW Paints joint MD & CEO Sundaresan A.S said, “As we build the paint company of the future, our aim is to help consumers make an informed choice. The insight behind this campaign is that often consumers blindly go ahead with what is being offered, without knowing what they get. Sawalia, an agent provocateur, continues to nudge consumers to ask the right questions and make the right choice! The campaign aims to assure its audience that it is indeed possible for a single paint brand to have it all. However, the only way to find out the benefits is by taking the initiative to ask.”
TBWA India CEO Govind Pandey said, “Consumers in this category tend to be “sleep buyers” and make purchases based on perception or repeating past usage. JSW Paint’s innovations have enabled a range of paints complete with a far superior set of benefits. The JSW Paints Halo Campaign is a way to awaken the Indian consumers and get them to demand more from their paint by asking questions.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
