Brands
Joy’s ‘Behenhood’ blitz rides WPL to sell sisterhood
MUMBAI: Joy Personal Care has rolled out a new digital campaign, Behenhood, using the Women’s Premier League as a high-voltage stage to champion female solidarity and plug its skincare portfolio.
The campaign is tied to Joy’s ongoing partnership with the UP Warriorz and plays out through a season-long stream of short films featuring players Deepti Sharma, Harleen Deol and Phoebe Litchfield, alongside influencer Meethika Dwivedi. The films trade glossy hero shots for locker-room candour, capturing humour, rituals and the quiet acts of backing each other that define women’s sport.
For Joy, Behenhood is more than a slogan. The brand is pitching itself as an ally to women’s ambition, not just a logo on a jersey, tapping into the cultural shift that has made women’s cricket one of India’s fastest-growing sporting properties.
RSH Global co-founder and chairman of Joy Personal Care Sunil Agarwal, said the campaign reflects the brand’s long-standing focus on women’s empowerment and collective growth. CMO Poulomi Roy added that the idea was rooted in how modern women’s teams thrive on shared success rather than individual stardom.
Capri Sports COO Kshemal Waingankar, which owns the UP Warriorz, said the partnership works because it mirrors what happens inside the team: players showing up for each other under pressure.
With WPL viewership climbing and brands scrambling for relevance in women’s sport, Joy is betting that sisterhood, not swagger, will cut through the clutter and build a warmer, stickier connection with consumers.
Brands
SatLeo Labs raises $5.5m seed funding led by Unicorn India Ventures
Fresh capital to power thermal satellite mission and AI data platform
MUMBAI: SatLeo Labs has raised $2.2 million in a fresh seed round led by Unicorn India Ventures, taking its total funding to $5.5 million as it steps up efforts to scale its space-based thermal intelligence platform.
The funding round also saw participation from existing backers including Merak Ventures, Java Capital, IIMA-CIIE and deep-tech investor Manish Gandhi.
The capital will be used to accelerate SatLeo’s flagship thermal satellite mission and further develop its AI-powered platform designed to deliver high-resolution thermal and visible data from low Earth orbit. The company aims to turn this data into actionable insights for sectors ranging from climate monitoring to urban planning.
Over the past year, SatLeo has scaled rapidly, growing its team from 8 to 30 specialists across satellite engineering, thermal sensing and AI-led geospatial analytics. It has also achieved a key milestone with the development of its first experimental payload, TAPAS-1, which reached near flight-ready status within six months and is now positioned for launch.
On the ground, the startup has begun translating its technology into real-world use cases. Pilot projects in cities such as Ahmedabad and Tumakuru have focused on monitoring urban heat islands and air pollution, impacting over 400,000 citizens. At the same time, its commercial pipeline has expanded sharply, with letters of intent rising from around $15 million to over $42 million within a year.
SatLeo Labs co-founder and CEO Shravan Bhati said, “Sustainability has become imperative amid accelerating climate change and rapid urbanisation. This fundraise represents a critical milestone as we move into the execution phase of our next mission.”
He added that the company is focused on scaling its satellite constellation and enhancing payload performance to deliver thermal intelligence at a global level.
Backing the startup, Unicorn India Ventures managing partner Bhaskar Majumdar said, “Space is an arena where the next wave of technological innovation will emerge. SatLeo’s ability to combine thermal and visible satellite data into real-time insights positions it strongly for long-term growth.”
Looking ahead, SatLeo plans to focus on launch readiness, expanding commercial deployments and scaling its technology stack over the next 12 months.
As demand for climate and environmental intelligence grows, SatLeo’s latest fundraise signals rising investor confidence in space-tech solutions that bring data from orbit down to everyday decision-making.
