MAM
Joydeep Raha promoted as head Initiative Mumbai
MUMBAI: Lintas Media Group has promoted Joydeep Raha as head of Initiative Mumbai, which comes as an additional responsibility. At present, Raha heads Initiative Bangalore as associate vice president.
Describing his new assignment as “exciting, as well as immensely challenging,” Raha, who will be based in Mumbai now, said, “It is indeed a great task to head two branches of one of the country’s most dynamic media service practices. The Group’s knowledge based approach is very satisfying and I look forward to the challenges.”
Initiative president Kartik Iyer in an official statement said, “This year, we hope to take Initiative to new heights. To reach this, it is imperative to maintain the business on a positive path. According to me, Joydeep’s track record at the Bangalore branch makes him most apt for the job.”
Lintas Media Group media services director Lynn de Souza was quoted in the statement as saying, “We are always keen on providing opportunities for our people to grow and benefit. I’m sure this decision will prove correct and enhance Initiative’s move ahead.”
Raha has been with Initiative since October 2003, heading the Bangalore branch. His tenacity and perspective enabled him to bag the Birla 3M (makers of Scotchbrite and Scotchgard), Weekender, IIHT and MV Diabetic accounts last year.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
