MAM
Joy Personal Care unveils its latest TVC starring Shah Rukh Khan and Sanya Malhotra
Mumbai: Joy Personal Care, the Indian home-grown personal care brand, under the aegis of RSH Global, has unveiled a new campaign highlighting its iconic product Joy Lemon Facewash featuring Shah Rukh Khan and leading actress Sanya Malhotra. Joy Lemon Facewash is one of the leading products that rejuvenates the skin with Active Fruit Boosters. Infused with crushed fruity lemon milli globules, this facewash clears impurities, making it ideal for skincare routine.
The quirky romantic film featuring Shah Rukh Khan and Sanya Malhotra communicates about ‘Day and Night’ usage of the product capturing Joy’s promise to care for skin round the clock. The film further highlights Joy Lemon Face Wash, packed with its fresh lemon scent and skin-friendly ingredients, as the perfect skincare buddy.
Joy Personal Care (RSH Global) founder & chairman Sunil Agarwal expressed, “Joy Lemon Face Wash is one of our flagship products from our portfolio. The products is tailored specifically to suit the tropical climate of India. Designed to combat the challenges posed by sultry summers, where excess sweat often leads to clogged pores and breakouts, this nature-based formulation offers a balanced solution and addresses common skincare concerns without causing dryness. With Shah Rukh Khan lending his influential voice to our campaign alongside Sanya Malhotra, we aim to effectively convey this message to a wide audience, emphasizing the product’s efficacy and relevance in everyday skincare.”
Joy Personal Care (RSH Global) CMO Poulomi Roy further commented, “There is a science-backed research indicating, that like most organs, skin undergoes optimal rejuvenation when asleep, thus making pre-bed time face cleansing crucial for a glowing skin the next day. In India, we have observed that usually washing face is done either upon returning home or during bath. Leveraging this analysis and scientific evidences on skin rejuvenation, we introduced the ‘last wash’ concept in 2021 and have consistently promoted since. Our aim is to inculcate a habit among people of washing face before going to bed. This approach encourages face wash usage more than once a day. Our latest campaign builds upon the foundation of our ‘last wash’ concept, further enhancing consumers’ skincare routines.”
Commenting on the association, Khan said, “I am delighted to partner with Joy Personal Care as the brand ambassador of the facewash category. It’s a progressive brand, with a refreshing approach that shuns unrealistic beauty ideals and prioritizes inclusivity in its thoughtfully crafted campaigns. I’m eager to embark on this exciting journey with them.”
Malhotra said, “Collaborating with Mr Shah Rukh Khan and representing Joy Personal Care as a brand ambassador with him is such a great experience for me. It’s been an absolute honour and, as always, it’s been so exciting to shoot with Mr Khan!
Joy Personal Care focuses on maintaining natural beauty and not promoting unrealistic beauty standards. Our skin deserves additional attention and nourishment at the beginning and end of even the most demanding days. Packed with natural elements, Joy Lemon Face Wash effectively eliminates impurities, unlocking your skin’s journey to health and happiness.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
