MAM
Joy Personal care partners with 65th Filmfare Awards
MUMBAI: RSH Global, a leading personal skincare company under the aegis of its brand, Joy, partnered with 65th Filmfare Awards, one of the most prestigious Bollywood awards. The collaboration was aimed to create awareness about their initiative ‘#JustHireOne’, that urges companies to hire at least one acid attack survivor in their workforce. This initiative was a part of their larger campaign ‘#SkinOfCourage’, which was curated for the launch of ‘Joy Sensitive’, a special range of products crafted for hyper-sensitive skin of acid attack survivors.
Celebrities present at the award ceremony witnessed a sensitive moment when Pragya Singh, an acid attack survivor and the face of #JustHireOne, urged to extend the support to acid attack survivors by joining hands with the novel initiative. To lead by example, RSH Global hired three acid attack survivors and truly believes that these survivors are as good a talent as any of us.
As a part of the integration, Mr. Sunil Agarwal, Chairman, RSH Global, along with Poulomi Roy, CMO, RSH Global and Pragya Singh presented the best debut actress to Ms. Ananya Pandey.
Poulomi Roy, CMO, RSH Global, said, “This is the first purpose led marketing endeavour by RSH Global and we couldn’t think of a better platform than the Filmfare awards to talk about the initiative in front of the popular opinion leaders of the country. The company’s endeavour has always been to deliver quality products at an affordable price and this has been the genesis behind the launch of ‘JOY Sensitive’, skincare range crafted specially for the hyper-sensitive skin of acid attack survivors. During the R&D of the product, we realized that employment is a serious concern for them and hence, we started off nationwide employment drive with an aim to support their livelihood by associating with Pragya Singh and her NGO ‘Atijeevan Foundation’.”
Pragya Prasun Singh, Founder of Atijeevan Foundation and an acid attack survivor, said, “Acid attack victims often receive sympathies, but seldom has a brand made the effort to empower them. I am happy to be associated with such a great initiative by Joy personal care which urges acceptance of acid attack survivors in our everyday life.”
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
