MAM
Joy Personal care partners with 65th Filmfare Awards
MUMBAI: RSH Global, a leading personal skincare company under the aegis of its brand, Joy, partnered with 65th Filmfare Awards, one of the most prestigious Bollywood awards. The collaboration was aimed to create awareness about their initiative ‘#JustHireOne’, that urges companies to hire at least one acid attack survivor in their workforce. This initiative was a part of their larger campaign ‘#SkinOfCourage’, which was curated for the launch of ‘Joy Sensitive’, a special range of products crafted for hyper-sensitive skin of acid attack survivors.
Celebrities present at the award ceremony witnessed a sensitive moment when Pragya Singh, an acid attack survivor and the face of #JustHireOne, urged to extend the support to acid attack survivors by joining hands with the novel initiative. To lead by example, RSH Global hired three acid attack survivors and truly believes that these survivors are as good a talent as any of us.
As a part of the integration, Mr. Sunil Agarwal, Chairman, RSH Global, along with Poulomi Roy, CMO, RSH Global and Pragya Singh presented the best debut actress to Ms. Ananya Pandey.
Poulomi Roy, CMO, RSH Global, said, “This is the first purpose led marketing endeavour by RSH Global and we couldn’t think of a better platform than the Filmfare awards to talk about the initiative in front of the popular opinion leaders of the country. The company’s endeavour has always been to deliver quality products at an affordable price and this has been the genesis behind the launch of ‘JOY Sensitive’, skincare range crafted specially for the hyper-sensitive skin of acid attack survivors. During the R&D of the product, we realized that employment is a serious concern for them and hence, we started off nationwide employment drive with an aim to support their livelihood by associating with Pragya Singh and her NGO ‘Atijeevan Foundation’.”
Pragya Prasun Singh, Founder of Atijeevan Foundation and an acid attack survivor, said, “Acid attack victims often receive sympathies, but seldom has a brand made the effort to empower them. I am happy to be associated with such a great initiative by Joy personal care which urges acceptance of acid attack survivors in our everyday life.”
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
