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Josh Barkaraar Rahega! Munchilicious Granola partners with Ektaa Kapoor’s celebrity MTV Box Cricket League 2019
MUMBAI: Munchilicious, a delicious, healthy and crunchy granola-cereal brand announced today that it has partnered with Ektaa Kapoor promoted Indian sports reality television show, MTV Box Cricket League 2019 as the official “All-Time Snacking Partner”. The annual indoor cricket event by Balaji Telefilms brings together the crème de la crème of the television industry who battle it out on the ground for the grand trophy.
The fourth edition of the MTV Box Cricket League promises to be a unique mélange of cricket and entertainment with over 200 celebrities setting the cricket ground on fire with their sporty moves. Munchilicious Granola will be the perfect choice to boost the energy levels of the players and keep the josh barkaraar as they sweat it out on field. The show is scheduled to be telecasted on April 15, 2019. Munchilicious will give away the ‘All-Time Favorite Player of the Match’ awards.
Rohit Mohan Pugalia, Partner & CEO, Soch Foods, commented, “The concept of granola cereal has moved beyond the conventional users. In today’s fast paced world the benefits of Munchilicious Granola are of high relevance to health-conscious people as well as stakeholders of the corporate world who are always vulnerable and tend to miss out on a healthy diet at an appropriate time of the day. Through our tie-up with the MTV Celebrity Box Cricket League we aim to connect to the youth and spread awareness on the benefits of granola the ‘all-time-snack for a healthier India’.”
Cricket is the heartbeat of the nation and with this association, Soch Food’s Munchilicious Granola aims to reach out to the new age health conscious as well as time starved young generation thereby ushering a new wave of healthy eating. Launched in 2018, Munchilicious has paved its way to leading retail platforms across India such as Nature’s Basket, Spencers, More, Amazon, Flipkart and many more. Presently, Munchilicious is available in the popular variants of Dried Fruits, Original and Dark Chocolate.
MAM
Filmcity Media CFO Mohit Jain quits; CEO Kirti Vishnu Tiwari takes charge of finance
Board appoints Prabhat Modi as additional director and approves Rs 1.9 crore preferential share issue
MUMBAI: Filmcity Media has reshuffled its top deck. Chief financial officer Mohit Jain has stepped down, prompting the board to hand the finance reins to chief executive Kirti Vishnu Tiwari even as the company lines up fresh capital and new boardroom muscle.
In a regulatory filing to the BSE, Filmcity Media said Jain resigned from the roles of director and chief financial officer with effect from March 11, 2026, to pursue another career opportunity. He ceased to be a key managerial personnel of the company at the close of business on that date.
The board swiftly moved to plug the gap, appointing Kirti Vishnu Tiwari as chief financial officer from March 12, 2026. Tiwari, who already serves as executive director and chief executive, will now hold the combined role of executive director, CEO and CFO, taking charge of the company’s finance function while continuing to lead operations.
The leadership changes were approved by the board following recommendations from the nomination and remuneration committee, with the audit committee also backing Tiwari’s appointment as CFO to ensure governance oversight. Under the arrangement, Tiwari will continue as a key managerial personnel under Section 203 of the Companies Act, 2013.
Filmcity Media also expanded its board, appointing Prabhat Modi as additional director with effect from March 13, 2026, for a term of five years. The appointment, categorised as a non-executive non-independent directorship, will require shareholder approval at the next general meeting.
Modi brings capital market experience to the role. He holds a B.Sc in accounting and finance from the University of Essex in the United Kingdom and a PGDM from the National Institute of Securities Market. His professional experience includes stints at SBI Mutual Fund, BSE India and Morningstar India, where he worked on market research, financial analysis and capital market operations.
Tiwari, meanwhile, brings experience spanning finance, marketing and hospitality. A graduate of Lucknow University, she has previously worked with Hotel Holiday Inn, Hotel Leela Kempenski and Hotel Sea Rock, along with roles at Pawan Hans Helicopter and CBRE South Asia.
Separately, the board also approved a preferential issue of equity shares to members of the promoter and promoter group as well as non-promoter investors. The proposed fundraising, subject to regulatory approvals, is expected to raise up to Rs 1.9 crore.
The company said both appointees meet all regulatory requirements under SEBI regulations and the Companies Act and are not barred by any regulatory authority from holding their positions.
With a new board face, a CEO doubling as CFO and fresh capital on the table, Filmcity Media appears to be tightening its leadership and balance sheet in one swift move.
