Brands
Joseph Radhik, Joshua Karthik launch 4th edition of PEP Asia Summit
MUMBAI: Joesph Radhik and Joshua Karthik are launching the fourth edition of PEP Asia on 20 February to bring together the community of portrait, photojournalism, wedding, wildlife, architectural, landscape photographers among others in India and neighbouring countries. PEP Asia which started in 2016, is the brainchild of Joseph Radhik, Joshua Karthik and Arjun Rajan.
What started as conference to educate the photographers about the art, business and craft of wedding photography has now turned into a three-day event that celebrates and educates photographers and enthusiasts from all corner of the world.
PEP 2017 brought 250 of the experienced professionals to India's first wedding convention. Celebrity photographer, Brian Smith was the keynote speaker, with Jerry Ghionis, Jesh De Rox, Mauricio Arias and others sharing the stage for the first time.
In 2018, PEP had 300+ photographers in the wedding summit. PEP team took a step ahead and opened up an event with a new stage for aspiring photographers and beginners. Christened PEPx, this new stage was for the photography lovers. 2018 edition had Nat Geo’s resident photographer, Ira Block as the keynote speaker with Brendan Declerq, Roberto Valenzuela, Two Mann Studios and more speaking across 3 days. A total of 1800 photographers attended the convention across both stages.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
