Brands
Joseph Radhik, Joshua Karthik launch 4th edition of PEP Asia Summit
MUMBAI: Joesph Radhik and Joshua Karthik are launching the fourth edition of PEP Asia on 20 February to bring together the community of portrait, photojournalism, wedding, wildlife, architectural, landscape photographers among others in India and neighbouring countries. PEP Asia which started in 2016, is the brainchild of Joseph Radhik, Joshua Karthik and Arjun Rajan.
What started as conference to educate the photographers about the art, business and craft of wedding photography has now turned into a three-day event that celebrates and educates photographers and enthusiasts from all corner of the world.
PEP 2017 brought 250 of the experienced professionals to India's first wedding convention. Celebrity photographer, Brian Smith was the keynote speaker, with Jerry Ghionis, Jesh De Rox, Mauricio Arias and others sharing the stage for the first time.
In 2018, PEP had 300+ photographers in the wedding summit. PEP team took a step ahead and opened up an event with a new stage for aspiring photographers and beginners. Christened PEPx, this new stage was for the photography lovers. 2018 edition had Nat Geo’s resident photographer, Ira Block as the keynote speaker with Brendan Declerq, Roberto Valenzuela, Two Mann Studios and more speaking across 3 days. A total of 1800 photographers attended the convention across both stages.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
