MAM
Jos Alukkas unveils new Valentine’s Day film
Mumbai: Jos Alukkas has unveiled the new ad film in anticipation of Valentine’s Day. The film, available in Malayalam, Tamil, Telugu, and Kannada, revolves around the theme of deep love and relationships.
The exclusive Valentines collection, starting at Rs 6500, is showcased in all Jos Alukkas showrooms. The large diamond collection is presented as part of the Diamond Fest. Customers can enjoy discounts up to 25 per cent on diamond jewellery and a seven per cent discount on platinum. Additionally special offers up to 50 per cent off on making charges of gold jewellery. Jos Alukkas also offers the opportunity to exchange old gold for diamond jewellery.
“Jos Alukkas, known for consistently prioritizing relationships, is portraying the depth of love through the latest ad film. We are providing an opportunity to gift diamond jewellery in various designs to the loved ones.” stated chairman Jos Alukka.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
