MAM
Jos Alukkas releases multilingual ad film for Winter Diamond Fest
Mumbai: Jos Alukkas has released an ad film as part of the Winter Diamond Fest. The ad was released in Malayalam, Tamil, Kannada and Telugu. As part of the Diamond Fest, Jos Alukkas has created a huge collection of diamonds in Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Telangana and Puducherry. The theme of the ad film is shining of diamond in relationships.
As part of the Diamond festival, all purchases will get valuable gifts. Those purchasing diamonds valued at Rs 50,000 or more will be gifted a complimentary gold coin, adding an extra sparkle to their purchase. Additionally, there is a discount of up to 25 per cent on diamond jewellery and a seven per cent discount on platinum. Notably, Jos Alukkas allows customers to exchange their old gold for stunning diamond jewellery, ensuring associated benefits and advantages.
“Jos Alukkas always values relationships. The ad film depicts the idea of diamond shining in relationships’’ said Jos Alukkas chairman Jos Alukka. As part of the fest, an attractive and innovative collection of diamonds is available, he adds.
The standout attraction of this festival is the newly introduced premium diamond collections ‘Nityara’.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
