MAM
‘Join the WROGN Tribe’, invites Virat in the new WROGN brand film
MUMBAI: The new brand film from WROGN, the lifestyle menswear fashion brand curated by ViratKohli,has the daring tough cricketer inviting the youth to join the WROGN tribe! The film captures the enigmatic and rebellious youth spirit, as they break the rules and shatter stereotypesto become a part of the ‘WROGN tribe’. The film cohesively captures the quirky yet strategic positioning of the young fashion brand.
Anjana Reddy, CEO of Universal Sportsbiz Pvt. Ltd. (USPL) says, “The new campaign encourages the youth to be part of the WROGN community, the WROGN tribe,andstand out unafraid, living life as an adventure with thefree spirit that the brand represents.”
The new campaign captures attention with manifestations of individuality, speaking to the ‘misfits’ and calling them to become part of the ‘WROGNtribe’. Evoking a sense of freedom from the routine, with an employee walking into a corporate office in sandals and sporting a green Mohawk, a skater falling ViratKohli encourages the youth to be relentless in their determination to be independent, different and unapologetically themselves. Disruptive scenes of a corporate employee walking into office with a green Mohawk, a skateboarder practicing to perfect a stunt move even as he falls multiple times and more such situations culminate in an invitation to join the WROGN tribe and be free!
Released on September 7th, the campaign has already garnered over a million views with the high level of positive energy promising to inspire the audience!
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
