MAM
Join #DoosraStadium with SOCIAL this cricket season
Mumbai: As the cricket season engulfs India and the world, SOCIAL, a collective of creative neighbourhood cafés, is excited to launch its latest initiative celebrating the spirit of the sporting season. 5 October 2023 onward, all SOCIAL outlets across the country are hosting a cricketing frenzy offering a special cricket-themed menu, delectable munchies, wholesome meals to enjoy with your gang, a host of engaging initiatives, summed up with décor to give fans those stadium feels. India’s favourite hangout spots are turning into the #DoosraStadium, as patrons share in the joy and high of watching cricket with their buddies and loved ones!
The Stad-Yum Menu!
Fans can now immerse themselves fully in the unmistakable cricketing atmosphere at their favourite SOCIAL outposts, where a specially curated menu awaits. Scores of cricket-inspired dishes are now available for patrons during the season – such as the delectable ‘A.B. De Ribs,’ the tempting ‘Chauka Chakka Platter,’ the nostalgic ‘The 1983 Samosa Sampler,’ the satisfying ‘The 2011 Bucket,’ the innovative ‘The “Doosra” Shroom Shawarma,’ and the hearty ‘The 2023? Platter,’ among other cricket-themed, delish options. SOCIAL has also collaborated with Short Story (with SOCIAL’s very own Super Troopers) and Bira 91 to offer exclusive and special beverages to all its patrons across India during this season.
Get onto the Pitch, for VR-eal! ?️
Fans can also step into an immersive virtual reality (VR) zone at select SOCIAL outlets to fully immerse themselves in the stadium’s intensity, offering an enthralling experience that goes beyond the typical dining setting. Here, they can truly feel the highs and lows, the jubilation and tension, as if they were right in the midst of a cricket stadium. To add to the excitement, SOCIAL is hosting a leaderboard, and top contenders have the opportunity to win exclusive, official merchandise! SOCIAL has partnered with iB Cricket, India’s leading VR gaming company, to roll this out across over 10 SOCIAL outposts in India till 19 November 2023.
Impresario Entertainment & Hospitality Pvt Ltd CEO Mayank Bhatt said, “SOCIAL has always been that community-centric café where friends and families come together to create shared memories over fun and food. At the intersection of community and fun, lies sports. With #DoosraStadium, we’re bringing this sense of togetherness to life, celebrating alongside like-minded supporters and fans. From exclusive merchandise to a specially crafted menu, every element comes together to recreate the stadium-like experience in your city at a SOCIAL outpost near you!”
As India’s leading café chain, SOCIAL has been at the forefront of offering community-driven experiences around sports and entertainment; and the upcoming season promises to be no less with even more exclusive collaborations and engagements in store that create the ultimate second stadium experience for viewers, as they cheer on their favourite teams. Fans can come with their gang and predict the sixes and fours, surround themselves with a vibrant community of cricket enthusiasts, igniting an unparalleled excitement as curated cricket-themed cocktails and delicacies are served at all their favourite SOCIAL outlets from 5 October till 19 November 2023.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
