Ad Campaigns
Johnson’s celebrates 125 years with new campaigns
MUMBAI: American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.
Johnson’s dedicated this year to engaging with and listening to mothers who have shown their unwavering trust and love in the brand.
The brand reached out to millions of mothers across the country to hear their experience of always providing the best of baby care, and received 36,740 heartwarming stories through calls and their social media platforms in just two months.
As a token of appreciation and gratitude to their consumers, the baby care products manufacturer has released two TVCs with special stories that were shared by a mother and a grandmother each.
The TVCs carefully demonstrate the gentle and emotional bond that Johnson’s shares with the baby.
The videos that have been unveiled on most national and regional tv channels and on most online video channels as well. This goes to show how the brand has met the changing needs of a mother across generations.
For over hundred years, Johnson’s Baby has been synonymous to babies in India. The pioneering science and research that goes into the products are pivotal in leading the standards in baby care around the world.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
