Brands
Johnson’s Baby launches digital film on neonatal resuscitation in India
NATIONAL: Johnson’s Baby has marked 16 years of supporting neonatal resuscitation in India as its training programme for healthcare workers crossed the 2 lakh milestone. The initiative, funded by the brand and implemented by a leading paediatrician body, aims to equip nurses, midwives and paediatricians with the skills needed to save newborns struggling to breathe at birth.
India loses 1.25 lakh babies within 24 hours of delivery every year, largely to preventable conditions such as birth asphyxia. The lack of trained personnel remains a critical barrier. Correct intervention in the first minute can improve a newborn’s chance of survival by as much as 50 per cent, research shows.
Kenvue India business unit head – essential health and skin health and vp marketing Manoj Gadgil, said the need for rapid action was stark. “The survival of a newborn depends on correct interventions in the first minute. Unfortunately, these are often compromised due to insufficient training and resources,” he said. “At Johnson’s Baby, we promise to protect babies from their first moment, not just their first day.”
To raise awareness of “Project Golden Minute – Neonatal Resuscitation”, Johnson’s Baby has launched a digital film by DDB Mudra. Set in a small-town hospital, the spot depicts an asphyxiated baby who is revived after staff follow neonatal resuscitation protocols, while new mothers break into a reimagined Sohar, the traditional cradle song. The sequence underlines the emotional stakes of the first breath and the collective hope surrounding birth.
DDB Mudra’s executive creative directors, Siddhesh Khatavkar and Harshada Menon, said the film honoured both mothers and frontline workers. “Saving a newborn isn’t just a medical intervention, it is an act of love,” they said.
The Sohar has been recreated as Pahila Saans by folk icon and Padma Shri winner Malini Awasthi. The track will stream across major platforms, with revenue donated to scale the resuscitation initiative further. Awasthi said she was “deeply moved” by the project. “The first cry of a baby is a song of hope,” she said. “It is my humble effort to help ensure no parent loses a child for want of timely intervention.”
Johnson’s Baby will extend the initiative through public awareness campaigns spanning influencer partnerships and cinema advertising with PVR Cinemas.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
