Brands
John Players unveils its new brand identity with Sidharth Malhotra
Mumbai: John Players, one of India’s fashion apparel brands, has unveiled Sidharth Malhotra as its new face. This announcement has been made alongside the launch of the new Spring Summer’23 Collection. The brand has relaunched itself in a fresh, new avatar with the brand’s expression ‘Play it Real’ going shoulder to shoulder with a new generation of young men looking to carve their place in the world.
Speaking on the unveiling, business head Nitin Sehgal said, “The brand has found its perfect spokesperson and ambassador in Sidharth Malhotra who is a style icon & is riding high on the success of his recent hits. We see him in the new John Players film in an avatar which is true to his own personality – carrying himself with easy flair and positively affecting others around him in cheerful and unexpected ways.”
John Players and Malhotra discovered that they complement each other’s personalities in a shared love for playful charm and meaningful values in a fast world. More importantly, Malhotra also embodies the ambitious ethos of the brand’s patrons, not to mention the easygoing style and understated flair that his fans know him for.
Malhotra commented, “I believe that style isn’t just about looking good, it’s also about standing for something. That’s why I’m excited to be associated with John Players, a brand that embodies values and character that young men can relate to.”
The highlight of John Players Spring Summer’23 collection is an exclusive range of garments designed for relaxed and stylish summer dressing. It features trendy white denims and knitted chinos paired with an alluring vacay-wear collection to bring the summer vacation directly to your day-to-day life.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
