Brands
Jockey launches ‘Feels Like Me’ campaign for women’s innerwear range
The campaign links different bra styles to women’s everyday outfits, activities and personal preferences
MUMBAI: Jockey is putting personal choice at the centre of its latest women’s innerwear campaign, ‘Feels Like Me’, which connects its bra range to the different outfits, occasions and routines that shape a woman’s day.
Page Industries, the exclusive licensee of Jockey International in India and several other markets, launched the campaign on 26 October. It showcases the brand’s range of innerwear, from seamless styles designed to sit discreetly under fitted clothing to bras suited to different necklines, everyday comfort and more dressed-up occasions.
“Today’s woman is constantly evolving, and so are her expectations from what she wears. At Jockey, we believe that comfort is deeply personal, and no single style can define what feels right for every woman or every moment,” said Jockey India chief marketing officer Nihal Rajan.
With ‘Feels Like Me’, the brand aims to celebrate individuality while highlighting its focus on comfort, fit and style. Rajan said the campaign reflects Jockey’s ambition to be a trusted companion in women’s everyday lives, offering products that help them feel comfortable and confident.
The campaign uses familiar everyday situations to show how different innerwear styles fit into women’s wardrobes and lifestyles. It will roll out across outdoor, digital, social and connected platforms, supported by influencer collaborations and lifestyle, fashion and product-led content.
The campaign also aims to link individual product features to specific dressing needs and preferences, rather than treating innerwear as a one-style-fits-all category.
The new Jockey women’s range is available at Jockey exclusive outlets, leading multi-brand retail stores, online marketplaces and the brand’s website across India.
Page Industries holds the exclusive licence to manufacture, distribute and market Jockey products in India, Sri Lanka, Bangladesh, Nepal, Oman, Qatar, the Maldives, Bhutan, Bahrain, Kuwait, Saudi Arabia and the UAE. It also holds the exclusive licence for the Speedo brand in India and Nepal.
