MAM
Jockey juniors launches second colour splash contest for young artists
Mumbai: Jockey has kicked off the second edition of the Jockey Juniors Times NIE Colour Splash campaign. This year’s theme, “My Happy Place,” encourages children aged 6 to 12 to express their creativity by depicting their unique visions of joy and happiness on canvas.
The campaign runs from September to December 2024 and is divided into two age categories: Sub-Juniors (6-9 years) and Juniors (10-12 years). Children from across India can submit their artwork online until 30 October 2024, with on-ground events taking place in six metro cities: Kolkata, Mumbai, Delhi, Chennai, Hyderabad, and Bangalore.
Link: www.timesniecoloursplash.com
Page Industries chief marketing officer Nihal Rajan commented on the campaign: “We are thrilled to launch the second edition of our Colour Splash campaign in partnership with Times NIE. Just like our Jockey Juniors collection, this initiative empowers children to express themselves through vibrant colors, encapsulated in this year’s theme- ‘My Happy Place.’ We believe that art serves as a powerful medium for children to convey their emotions and perspectives about the world in unique ways. We look forward to seeing the incredible talent of the young artists at the Colour Splash Contest. At Jockey Juniors, we are dedicated to nurturing creativity and self-expression, and our colorful range of innerwear and leisurewear embodies this mission, fostering a culture where imagination knows no bounds.”
Committed to quality, comfort, and style, Jockey Juniors offers a playful collection of innerwear, outerwear, thermals, and socks for children aged 3 to 12, fostering a space where imagination meets comfort.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
