MAM
JK Technosoft Ltd appoints Chhavi Sood as marketing head
MUMBAI: Ms. Chhavi Sood has been appointed as Marketing Head at JK Technosoft Ltd., a global software solutions provider enabling businesses to make informed decisions with data driven analytics. Her amassed expertise lies in Corporate Communications and PR, Digital Marketing, Analyst Relations, Market Research, Brand Management along with Sales & Business Development and lead generation across IT and Mobile & VAS sector.
An experienced professional with over 14 years of experience, Ms. Chhavi’s last assignment as Senior Marketing Manager at iSON Technologies involved driving communications and marketing initiatives across Africa and Middle East region.
An alumnus of Symbiosis Institute of Management Studies, she did her MBA in Telecom Management & IT. She also holds a degree in Electronic Engineering from University of Pune. During her remarkable career spanning 14 years she has worked with companies like Altran (erstwhile Aricent Group), Cap Gemini (erstwhile Patni Computers) and IMI mobile across the US, UK, BENELUX and LATAM regions. Her valuable knowledge in strategic marketing and the importance of building strong and lasting business relationships will be valuable in helping JK Technosoft in expanding market share in US and UK market.
Commenting on her new role as Marketing Head, Ms. Chhavi Sood said, "I'm delighted to join JK Technosoft family. JK Technosoft is a key player in digital transformation and the uniqueness lies in the qualified global talent pool. This gives us a competitive advantage and continued growth. I am confident that JK Technosoft is strongly positioned for newer heights."
Delighted on the joining of Ms. Chhavi Sood, Mr. Satish Gupta, Executive Director, JK Technosoft Ltd., said, “Chhavi is a seasoned professional who brings with years of experience in the marketing and communications field. We are pleased to welcome her at JK Technosoft to scale up our existing business.”
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
