Digital
JK Paper shows its commitment to ‘Land Restoration’ theme on World Environment Day
Mumbai: On this World Environment Day, JK Paper proudly releases an informative video highlighting its steadfast commitment to the theme of ‘Land Restoration.’ This film, conceptualised by JK Paper, draws inspiration from its long-standing Agro/Social Farm Forestry Program, which has been in place since 1990. The program exemplifies how companies can enhance their competitive advantage while addressing critical environmental concerns.
We are dedicated to land restoration and preventing desertification by continuously implementing initiatives that benefit the environment on a sustained basis for years to come. Shot at plantation site: Morthana and Vav, Taluka Kamrej, Surat, Gujarat. Plantation by unit CPM of JK Paper.
The film captures the essence of JK Paper’s Agro/Social Farm Forestry initiative, showcasing the cultivation and harvesting of special tree varieties like Subabul, Casuarina, and Eucalyptus on farmland. These trees are then utilized in paper production, enriching green cover and demonstrating a sustainable approach to business. The program has significantly impacted the environment and the company by promoting land restoration and preventing desertification.
In addition to environmental benefits, JK Paper’s initiative has empowered marginalised communities, providing farmers with sustainable livelihoods. Over the past decade, the program has covered nearly 9.50 lakh acres of land and planted over 123 crore saplings, benefiting 1.28 lakh farmer families. Through dedicated research and development, JK Paper has developed short-rotation clones of Subabul and Eucalyptus, enhancing productivity and enabling farmers to achieve higher annual revenues.
JK Paper chief of sales & marketing Partha Biswas remarked on the film, “We at JK Paper are dedicated to protecting the environment and living sustainably. To create our paper, we don’t take down a single tree from a natural forest. Additionally, we produce sustainable products like paper cups, straws, carry bags, food wrapping paper, and paper-based packaging as a replacement for plastic products. This film walks viewers through our incredible journey, highlighting our unwavering commitment towards environmental responsibility, positive productivity, and sustainability. We aim to serve as an example for individuals, businesses, and entrepreneurs.”
Digital
OpenAI to roll out ads for free ChatGPT users in the US
Criteo tie-up signals shift as OpenAI explores ads to fund growth
CALIFORNIA: OpenAI is set to introduce advertisements for users on the free and Go versions of ChatGPT in the United States, marking a notable shift in how the platform plans to fund its rapid growth.
The move, confirmed by a company spokesperson in a statement to Reuters, follows earlier reporting by The Information and signals OpenAI’s deeper push into advertising as a revenue stream.
At the heart of this rollout is a partnership with Criteo, an advertising technology firm now integrated into OpenAI’s pilot programme. The company provides tools that help advertisers buy placements and sharpen targeting, suggesting that ads shown to users will be increasingly tailored.
According to reports, Criteo has been pitching advertisers on commitments ranging from $50,000 to $100,000, hinting at serious commercial intent behind the experiment. OpenAI has also advised advertisers to supply multiple versions of ad copy and visuals, a move designed to boost visibility and improve campaign performance.
The development comes as OpenAI looks to diversify its income streams. With ChatGPT’s popularity surging globally, the company is grappling with rising costs tied to computing infrastructure, even as competition in the generative AI space heats up.
For users, the change may soon mean a more familiar internet experience, where conversations come with the occasional commercial break.
