Brands
JioStar’s The Collective makes the case for television’s brand power
MUMBAI: JioStar Entertainment has released the latest episode of The Collective, its thought-leadership series that convenes senior voices from advertising and entertainment to debate the forces shaping India’s brand economy.
Moderated by journalist and producer Anuradha Sengupta, the episode brings together four of the country’s most influential creative leaders to examine television’s enduring role in building lasting brands, even as media consumption fragments across platforms.
The discussion features KV Sridhar (Pops), global chief creative officer, Nihilent and Hypercollective; Rahul Mathew, chief creative officer, DDB Mudra Group; PG Aditya, co-founder and chief creative officer, Talented; and Josy Paul, chairman and chief creative officer, BBDO India. Together, they argue that television remains the bedrock of brand-building, combining reach, trust and cultural impact in ways few other media can match.
The panellists positioned television as the gold standard for creating shared national moments, shaping conversations and influencing consumer behaviour through high-attention viewing that is largely free from skips and clutter. By bringing households together, they said, TV delivers emotionally resonant storytelling that strengthens long-term brand equity.
Beyond awareness, the episode also underlined television’s role across the marketing funnel, driving search, consideration, visits and conversions, while anchoring brands in popular culture.
The Collective continues as an ongoing series designed to frame industry debates, challenge assumptions and reimagine the role of advertising in entertainment. JioStar said the platform will keep spotlighting conversations that shape how brands connect with audiences today and in the future.
JioStar Entertainment operates a television network and streaming service that together reach more than 750 million viewers every week, positioning the company as one of the largest media and entertainment players globally.
Brands
Honda Motorcycle & Scooter India revs up with 63.69 lakh units in FY2026, posts 9 per cent growth
The two-wheeler giant closes the fiscal year on a strong note, with March 2026 delivering a blockbuster 29 per cent year-on-year surge
GURUGRAM: Honda Motorcycle & Scooter India has ended FY2026 in fine fettle. The two-wheeler maker recorded total sales of 63,69,504 units in the April 2025 to March 2026 period, a 9 per cent jump over FY2025, driven by sustained customer demand, improving market sentiment and a sharp focus on strengthening its presence across key segments.
The year’s finale was nothing short of spectacular. In March 2026 alone, HMSI shifted 5,49,145 units, a blistering 29 per cent growth over March 2025. Domestic sales for the month stood at 5,12,303 units, with exports contributing a further 36,842 units.
Zoom out to the full year and the picture is equally robust. Of the 63,69,504 units sold in FY2026, domestic sales accounted for 57,49,275 units, while exports came in at 6,20,229 units. The performance reflected a balanced showing across both markets, underpinned by a strong product portfolio and HMSI’s consistent emphasis on quality, reliability and customer satisfaction.
The company, which operates across 7,000-plus touchpoints in India, also underscored its commitment to road safety, pointing to its “Safety for Everyone” vision and the deployment of technologies such as ABS, CBS and rider-assist features across its range.
Twenty-nine per cent in March. Nine per cent for the year. For Honda in India, FY2026 was a very good ride indeed.
