JioStar wins 20 awards at ET DigiPlus Awards, with Kingfisher’s Good Times Hangout named Digital Campaign of the Year

MUMBAI: Twenty awards, one clear message: brands that want to go big on live sport know where to go. JioStar has won 20 industry awards, reaffirming its role as the platform that helps brands turn bold ideas into campaigns built to scale during the live broadcast of marquee sporting events. Mumbai, 28 September 2026, and the trophy cabinet is filling nicely: 8 Gold, 9 Silver and 3 Bronze.

The wins came across categories including AI-led innovation, digital strategy, mobile experiences, TATA IPL marketing, brand awareness, sponsorships, storytelling, social media and digital transformation. They span campaigns in AI, digital innovation, mobile experiences, storytelling, social media and brand partnerships. That breadth is the point. Few platforms can show wins from a generative AI assistant to a cement brand’s banner.

Google led the tally. Campaigns built on JioStar’s platform in partnership with Google picked up five wins across categories including AI-led innovation, digital strategy and content marketing. OpenAI joined the party too. In partnership with OpenAI, ChatGPT x JioHotstar picked up two awards, recognised for launching a first-of-its-kind innovation that allows Indian audiences to discover, engage and immerse themselves in their favourite stories and sports simply by speaking, across languages, genres and moments. Talk to the telly, and it talks back.

Swiggy brought the appetite. In partnership with Swiggy, JioStar also picked up honours for introducing in-app food ordering built natively into live cricket streams, letting viewers browse nearby restaurants, claim match-day offers, and check out without leaving the stream. Watch, tap, eat. It is the kind of seamless commerce that turns eyeballs into orders.

The top prize went to a brand with a sense of humour. Kingfisher’s Good Times Hangout, an entertainment-first live commentary feed on JioHotstar that blends cricket analysis with comedy, pop-culture banter and casual, group-style conversation, was named Digital Campaign of the Year. Cricket commentary, but as a chat with friends. It also won Silver in IPL marketing.

Brand partnerships were the other big theme. JioStar was recognised for enabling standout brand partnerships with Campa, Thums Up, Oreo, Fevicol, Rapido, Wonder Cement and Super Money, across categories spanning brand awareness, storytelling, sponsorships and fintech.

The recognition comes from the ET DigiPlus Awards, which honour work in digital marketing across content, mobile, digital campaigns, AI and other emerging areas. The awards were evaluated by a jury comprising senior professionals from organisations including Tata Motors, Maruti Suzuki, GSK, Zepto and JK Cement, among others. In other words, the judges were the people who write the cheques.

Details of all awards

Gold (8)

1. Excellence in content marketing: Google AI Mode On IPL ’26 (Google and JioStar)
2. Excellence in digital strategy and innovation: Google AI Mode and Gemini JioStar (Google and JioStar)
3. Best AI-led innovation: Google AI Mode and Gemini JioStar (Google and JioStar)
4. Technology, media and telecommunications: Google AI Mode, Pixel and Gemini JioStar (Google and JioStar)
5. Technology, media and telecommunications: ChatGPT x JioHotstar (OpenAI and JioStar)
6. Excellence in social media content: Oreo Dream for the Team (Mondelez India, Oreo and JioStar)
7. Excellence in storytelling and narrative marketing: Fevicol on JioStar (Pidilite Industries and JioStar)
8. Digital Campaign of the Year: Kingfisher’s Good Times Hangout (Kingfisher Premium Packaged Drinking Water and JioStar)

Silver (9)

1. Mobile handset and device: Google Pixel Cam on ICC T20 CWC 2026 (Google and JioStar)
2. Excellence in brand awareness and recall: Thums Up Anthem Relaunch + Toofani Zone (Thums Up, JioStar and WPP)
3. Mobile handset and device: Match Analysis on iPad (JioStar and OMD)
4. Excellence in mobile experience and engagement: ChatGPT x JioHotstar (OpenAI and JioStar)
5. Excellence in Indian Premier League (IPL) marketing and initiatives: Campa Energy + Campa Sure (Campa and JioStar)
6. Excellence in Indian Premier League (IPL) marketing and initiatives: Kingfisher Good Times Hangout (Kingfisher and JioStar)
7. Best automotive digital transformation platform: Rapido Go Free Year (Rapido and JioStar)
8. FinTech: Super Money Cashback UPI Campaign (Super Money and JioStar)
9. Excellence in mobile experience and engagement: Swiggy Tab on JioHotstar (Swiggy and JioStar)

Bronze (3)

1. Excellence in sponsorship and partnerships: Thums Up Anthem Relaunch + Toofani Zone (Thums Up, JioStar and WPP)
2. Technology, media and telecommunications: Match Analysis on iPad (JioStar and OMD)
3. Best use of banner (single, multi-banner, rich media): Wonder Cement (Wonder Cement and JioStar)

Eight golds, nine silvers, three bronzes and a campaign of the year. For brands eyeing the next big cricket summer, JioStar has just published a very persuasive results sheet.