Ad Campaigns
JioMart steps into the e-comm category with new campaign
Mumbai: JioMart has marked its foray into the competitive e-commerce arena with its new brand campaign – Shopping Aisa, India Jaisa. A high decibel IPL release that positions the brand as India’s home-grown challenger to the big international names.
Tasked with the mission of bringing in the next billion customers into the world of e-commerce, ad agency L&K Saatchi and Saatchi has created a differentiated, ownable space for the JioMart brand. The campaign is based on the insight that shopping in India is more than just shopping, it’s a relationship between a shopkeeper and a customer. A warm, emotional idea distinct from the transactional advertising the category is known for. The campaign has been designed to appeal to both buyers and sellers, and to do so in a way that is intrinsically Indian, inclusive and authentic.
L&K Saatchi and Saatchi joint NCD Kartik Smetacek had this to add, “It’s amazing how breakthrough strategy can reframe a category’s codes. The films infuse warmth and emotion into the world of e-com, which is usually thought of as cold and transactional. It’s exciting to partner JioMart as they carve out a powerful, differentiated identity within the category.”
Speaking on the launch, L&K Saatchi and Saatchi EVP Debarjyo Nandi said, “JioMart is probably the only e-comm brand that can truly own India and Indian-ness and we have looked at some of the many truly Indian stories that exude Indian-ness, sentiment and warmth of relationships.”
The campaign launches with a series of 4 films, each bringing alive a different aspect of the relationship and connecting it with a feature of the JioMart app. It rolls out across TV, digital and print.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
