JioBlackRock Investment Advisers appoints Madhurita Sengupta as CMO

MUMBAI: JioBlackRock Investment Advisers has brought in a familiar marketing heavyweight to sharpen its pitch to India’s investors. Madhurita Sengupta has been appointed chief marketing officer at the wealth and advisory firm, a 50:50 joint venture between Jio Financial Services and global asset management giant BlackRock.

Sengupta will steer brand strategy, customer engagement and the digital marketing agenda as the firm builds a new, investor-first platform aimed at India’s fast-growing retail and affluent audience. Simply put, she will be the voice and feel of how JioBlackRock speaks to investors who are increasingly curious, cautious and digitally savvy.

Her appointment comes at a time when the joint venture is stepping up its ambition to make investing more accessible, transparent and centred on real customer needs, rather than jargon-heavy advice.

Sengupta brings with her nearly two decades of experience across banking, telecom and technology. Before taking on the CMO role in March 2025, she worked on special projects at Jio Financial Services. Prior to that, she led digital sales for Amazon Web Services across India and Saarc, a role that blended technology, growth and sharp customer insight.

Her earlier stints include senior leadership roles at DBS Bank, where she drove digital sales, growth marketing and customer engagement, as well as marketing positions at Vodafone and HSBC. Across these roles, she has built a reputation for combining brand storytelling with performance-led digital strategy.

An XLRI Jamshedpur alumna with a background in engineering from Jadavpur University, Sengupta’s career arc reflects a rare mix of analytical rigour and creative flair.

For JioBlackRock, the message is clear. As investing becomes more mainstream and competitive, winning hearts may matter as much as winning wallets. Sengupta’s brief is to make that conversation simpler, smarter and a lot more human.