MAM
Jio Platforms Ltd reports robust financial performance and strategic advancements
Mumbai: Reliance Industries Limited (RIL) has reported a remarkable financial performance for the year ended 31 March 2024 highlighting Jio Platforms Ltd’s (JPL) financial results. As per reports company reported quarterly revenue of Rs 33,835 crore, marking a significant increase of 13.3 per cent year-over-year (YoY). The quarterly EBITDA reached Rs 14,360 crore, reflecting a 12.5 per cent YoY growth.
JPL demonstrated exceptional subscriber growth, adding 42.4 million net new subscribers during FY24. This growth, coupled with the expansion of 5G and home services, drove data traffic to approximately 148 exabytes for the year, a substantial 31 per cent increase YoY.
As per the report Jio has maintained its leadership in India’s 5G transition, boasting over 108 million 5G subscribers, which represents around 28 per cent of Jio’s wireless data traffic. This achievement positions Jio as having the largest 5G subscriber base for any operator outside China. Additionally, JioAirFiber has seen robust demand across approximately 5,900 towns, leading to the highest-ever quarterly home connects.
In terms of digital services, Jio Platforms has achieved a remarkable 64 per cent increase in standalone quarterly revenue YoY. The annual performance highlights include double-digit revenue growth driven by significant subscriber additions in mobility and an expanded wireline services portfolio. The company’s strong EBITDA growth is attributed to higher revenues and consistent margin improvements. Increased depreciation resulted from higher network utilization and additions to the gross block, while finance costs remained broadly flat due to stable leverage.
For the quarterly performance comparison between 4Q FY24 and 4Q FY23, operating revenue growth continued to be fueled by robust subscriber increases in mobility and home services, along with an improved ARPU mix. EBITDA growth was driven by healthy revenue increases and operating leverage. Depreciation saw an increase due to heightened network utilisation and gross block additions, with finance costs remaining stable.
Operationally, Jio’s average revenue per user (ARPU) stood at Rs 181.7, with a better subscriber mix partially offset by a growing share of promotional 5G traffic. Data and voice traffic experienced increases of 35.2 per cent and 9.7 per cent YoY, respectively.
Jio has successfully rolled out its True5G network across India, with over 108 million subscribers now migrated to the 5G network. The True5G network now carries approximately 28 per cent of Jio’s wireless data traffic, facilitated by Jio’s own 5G+4G combo core. The JioAirFiber services, available in around 5,900 cities and towns, continue to attract strong customer demand due to its unique entertainment-first proposition combined with high-quality broadband connectivity. AirFiber subscribers have an average daily data usage of approximately 13 GB, which is 30 per cent higher than JioFiber users. The network slicing on the Standalone 5G network and Jio’s point-to-multipoint deployment are transforming fixed broadband infrastructure in India.
As per the report, Jio introduced several new offers, including the IPL Dhan Dhana Dhan offer for new JioBharat device users, which provides an additional two months of free service with a recharge of the new two-month plan. Additionally, Jio launched the Dhan Dhana Dhan 50-day free service offer for all mobility users who subscribe to new JioAirFiber or JioFiber connections. New JioAirFiber Plus subscribers also enjoy three times the speed for two months.
The company has also introduced affordable international roaming and in-flight packs, offering bundled voice and data services for seamless travel across top destinations including the USA, UAE, and other top-50 countries. These in-flight packs are available in partnership with 22 airlines.
Reliance Jio Infocomm chairman Akash M Ambani said, “Jio continues to maintain its network leadership and offer innovative digital solutions to multiple customer cohorts. This is driving consistent outperformance in terms of subscriber additions and engagement levels. Continued acceleration in the growth of JioAirFiber subscriber base and ramp-up of digital services will sustain industry-leading growth for Jio.”
As per the report, Reliance BP Mobility Ltd (RBML), operating under the Jio-bp brand, runs 1,729 retail fuel outlets across the country. The brand recently launched a country-wide campaign titled “You Deserve More,” which showcases pioneering customer value propositions (CVPs). This campaign highlights high-performance HSD and MS, powered by bespoke active technology, available at prevailing market prices across the network.
RBML has expanded its partnerships with international airlines and is benefiting from the rapidly growing Indian aviation sector. In line with its decarbonization efforts, RBML has emphasized the expansion of its EV and CBG/CNG networks. Under the Jio-bp Pulse initiative, RBML has grown its network to over 4,520 live charging points, including 26 of India’s largest charging hubs with over 100 charging points each, located at 330+ unique sites with industry-leading charger uptime.
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
