MAM
Jinisha Sharma announced as director of Capri Sports
Mumbai: While the Indian sports fraternity gears up for what is expected to be a riveting season, Capri Global is taking significant steps, making clear their intentions about setting the agenda in the Indian sports narrative. Sticking firmly with the theme, Capri Global proudly unveiled Jinisha Sharma as the director of Capri Sports, entrusting her with the leadership of all sporting initiatives, including both present endeavours and future investments.
Under the Capri Sports umbrella, there are currently four teams, namely, the Bengal Warriors in the PKL (Pro Kabaddi League), the Rajasthan Warriors in Ultimate Kho-Kho, while in cricket they have the Sharjah Warriors in the ILT20 in UAE, and the UP Warriorz in the WPL (Women’s Premier League) in India. Capri Sports’ most recent achievements have been finishing third in the WPL (Women’s Premier League) and assembling a strong squad at the recently concluded Pro Kabaddi League Auctions.
Before she entered into elite sports, Jinisha served as the principal of ESG & impact at Capri Global, where she prioritised sustainable development with a strong focus on gender equality. As a Trustee with Capri Foundation, she has worked closely with organizations and initiatives advocating action on the climate crisis, and safeguarding marginalised communities, further underscoring her commitment to a sustainable and equitable future.
With a personal passion for sustainable innovation and responsible investment, Jinisha has also founded the WorthWhile Future Foundation. This pioneering initiative is dedicated to amplifying awareness about the finance industry’s essential role in building a sustainable world and mobilizing all segments of society, including individuals, businesses, government, and institutions, to play an active part in this transformative journey.
Jinisha, a lifelong sports enthusiast, played a wide range of sports growing up but cricket held a special place in her life during the formative years and went on to spearhead the initiation of girls’ cricket at her boarding school. In every facet of her journey, Jinisha has been a staunch advocate for gender equality and is committed to actively fostering an environment where female athletes have equal opportunities, resources, and recognition, ensuring that women’s contributions to sports are celebrated on par with their male counterparts.
“Sport has always been very close to the hearts of the Capri family, and keeping with that, we want to ensure we make a long-lasting impact in that sense. With Jinisha stepping in and picking up the baton, we are confident that Capri Sports will soar under her able leadership,” said Capri Global managing director Rajesh Sharma.
“At Capri Sports, we’re here to leave an enduring mark in the world of sports. Win or lose, our aim is to be remembered as fierce competitors. As we step into the forthcoming sporting season, our focus is to not only preserve the Warrior spirit but to elevate it. Our commitment transcends the boundaries of the playing field. We are driven to continually enrich the Indian sports ecosystem, elevating experiences for our fans, all while safeguarding the environment that plays a vital role in our growth. It’s our way of celebrating the harmony between the beauty of nature and the spirit of sports,” Capri Sports director Jinisha Sharma.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
