Brands
Jet Airways undertakes ‘Tumhari Sulu’ in-movie integration, sops for women
MUMBAI: Jet Airways, a full-service international airline, has announced a partnership with T-Series and Ellipsis Entertainment – producers of the forthcoming Hindi film, ‘Tumhari Sulu’, becoming the film’s ‘Official Airline Partner’.
The partnership is part of the airline’s philosophy to constantly seek and use new, engaging ways in order to strengthen connect with its guests and consumers.
Directed by noted advertising film-maker Suresh Triveni, ‘Tumhari Sulu’ stars Vidya Balan in the lead, who essays the role of a beautiful, enthusiastic and a happy-go-lucky housewife whose life gets completely transformed after unexpectedly landing an exciting job as a night RJ (radio jockey) with a leading radio station.
Jet Airways chief commercial officer Jayaraj Shanmugam stated: “The partnership will help us to promote Jet Airways’ well-differentiated product and service offerings in innovative ways.”
Producers Bhushan Kumar, Tanuj Garg, Atul Kasbekar and Shanti Sivaram Maini said, “The arrangement will allow Jet Airways to leverage the power of a family film to communicate important aspects of its brand story.”
Jet VP – marketing, ecommerce and innovations Belson Coutinho said, “Tumhari Sulu adopts a fresh and highly-engaging perspective about listening to one’s inner calling and then stepping out in the world to realise those aspirations. The movie’s inspirational messaging is in sync with the values we hold and promote at Jet Airways including, using every opportunity to go beyond one’s abilities and having a passion for excellence in one’s job.”
As part of its association and as a unique publicity initiative to promote the women-focused film, Jet Airways will roll out an attractive promotion for its women guests in India next month, enabling them to avail an attractive 10 per cent discount on fares while booking their travel with Jet Airways, upon entering the promo code SULU on the airline’s website www.jetairways.com or its mobile App. Bookings for travel open from 16 November, 2017.
Brands
Samsung certifies 1,000 Maharashtra students in AI and coding
The South Korean electronics giant marks its first large-scale skilling push in the state, with women making up nearly half the national programme’s enrolment
PUNE: Samsung has put 1,000 students in Maharashtra through a certified training programme in artificial intelligence and coding, the largest such drive the South Korean electronics company has run in the state and a signal that corporate India’s skilling ambitions are moving well beyond the boardroom brochure.
The certifications were awarded under Samsung Innovation Campus (SIC), the company’s flagship corporate social responsibility programme, which launched in India in 2022 with the stated aim of democratising access to future-technology education. The 1,000 graduates were drawn from four institutions: 127 from Savitribai Phule Pune University, 373 from Pimpri Chinchwad University, 250 from D.Y. Patil University’s Ramrao Adik Institute of Technology and 250 from Anjuman-I-Islam’s Kalsekar Technical Campus. All completed training in either AI or coding and programming, the two disciplines Samsung has identified as the critical pillars of the digital economy.
The programme does not stop at technical training. Soft-skills development and career-readiness modules are baked into the curriculum, a deliberate attempt to close the gap between what universities teach and what employers actually want.
“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline,” said Shubham Mukherjee, head of CSR and corporate communications at Samsung Southwest Asia. “As technologies like AI move from the periphery to the core of industries, skilling must evolve from basic training to building real-world capability. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant.”
The Maharashtra drive sits within a rapidly scaling national effort. Samsung Innovation Campus trained 20,000 young people across India in 2025, hitting its stated target for the year. Women account for 48 per cent of national enrolments, a figure the company cites as evidence of its push for an inclusive technology ecosystem. The programme is implemented in partnership with the Electronics Sector Skills Council of India and the Telecom Sector Skill Council.
Samsung, which is marking 30 years in India this year, runs SIC alongside two other initiatives, Samsung Solve for Tomorrow and Samsung DOST, as part of a broader effort to build what it calls a generation of innovators with both the technical depth and the problem-solving mindset to thrive in a fast-moving digital world.
A thousand certified students is a tidy headline. Whether they find jobs that match their new skills is the harder question, and the one that will ultimately determine whether corporate skilling programmes like this one are genuine pipelines or well-photographed gestures.
