Ad Campaigns
JBL’s “Tune into your sound” campaign celebrates World Music Day
Mumbai: JBL launches their latest campaign, ‘Tune Into Your Sound’, to celebrate the spirit of self-expression through music on account of World Music Day. On the musical occasion, the leading audio technology company has also unveiled their new Tune Series of True Wireless Headphones with the JBL Tune Buds and JBL Tune Beams.
Conceptualised and executed by Grapes, an integrated communications agency, the campaign roped in prominent names from the music industry like Armaan Malik, Srushti Tawde and Monali Thakur. They brought to life the spirited lyrics created by JBL, through different tunes and music genres in their individual styles.
The campaign also invited music enthusiasts from across the country to share their unique renditions of the same, making the entire music community buzz with different melodies to the same words on World Music Day.
Commenting on the campaign and the new Tune series, JBL India head of digital Akhil Sethi said, “JBL has always believed that their consumers deserve the best quality sound to experience their favourite music in all its glory. With our new Tune series, these beliefs are further cemented with the product’s proposition of ‘Tune Into Perfect Sound’. Through the social media campaign, we wanted to convey a simple message that no matter what genre you’re into, at the end of the day it all boils down to celebrating your love for music and celebrating every TUNE.”
Sharing her insights into the campaign, Grapes co-founder & CEO Shradha Agarwal said, “Music has always been a universal language, but with the ‘Tune Into Your Sound’ campaign, we wanted to celebrate people’s artistic diversity while being a part of a thriving community. We believe that by conveying this message, we can foster a deeper appreciation for the power of music and the transformative experiences it can offer.”
The campaign is a testament to the art of tuning into the perfect sound and celebrates the ability of music to transcend boundaries and invites listeners on a captivating journey through various genres.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
