Ad Campaigns
JANMAT ABHIYAAN – A Signature Campaign for better roads in Mumbai
JANMAT, the channel that has changed the way citizens engage with their leaders and make them accountable for their actions is now ready to take on bigger issues. It is launching the JANMAT ABHIYAAN – a movement that involves the citizens of Mumbai to connect with their conscience and join in the fight for justice.
JANMAT has taken upon itself not to stop at only promoting news and views but instead go beyond the obvious. The channel is stepping BEYOND NEWS, to occupy a space that takes the active support of the citizens to change the way governance is handled in India.
The issue at hand for the first salvo is the MMRDA and its inability to manage the roads and public infrastructure in Mumbai. Recently on the channel when MMRDA work at various hot spots was under the scanner, it was found that corruption, sub-standard work, mishandling of funds and laxity in meeting targets was rampant within the organization. In fact, when a Janmat camera team approached a public road repair area to shoot for their story, an engineer forbade the camera team to shoot. Their attitude was that roads were in fact “their own property”.
The plan therefore is to mobilize the people of the city to launch a large signature campaign that will enable the channel to make each citizen a participant in the march for justice. Instead of just reporting news, Janmat and it’s nationwide team of citizens will be plaintiffs in the search for integrity in public servants and public bodies that use public money for their projects.
In the first leg of the Abhiyaan, five mobile groups will travel the length and breadth of the city and collect signatures from citizens. In the second leg, this ongoing campaign will continue and form the basis of a memorandum that will be presented to the Chief Minister.
Launched in November with a vision to empower every Indian, ‘Janmat’ provides an opportunity for a pro-active working for a resolution of issues. India’s first 24-hour views channel, Janmat, makes the audience the hero.
JANMAT ABHIYAAN the voice of the people, alongwith the support of celebrities and leaders will eventually function as an Electronic NGO.
Be a part of the movement. Stand up for your rights!
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For further information please contact:
Rina Dasgupta: 9821142424
Verus Ferreira: 9819510183
Riddhi Kapadia: 9867390985
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