Brands
Jaipur brand Minimalist expands to UK
Mumbai: Building trust through its innovative skincare and beauty products, Minimalist, a home-grown Indian skincare brand from Jaipur proudly announces its much-anticipated launch on Sephora UK online. Fueled by a soaring demand for their offerings and a remarkably positive reception, Minimalist takes great pride in formulating a comprehensive international strategy, targeting prominent markets such as the US, UK, SE-Asia, and GCC. This strategic expansion stands as a testament to the brand’s unwavering dedication to delivering premium-quality ingredients, cutting-edge formulations, and a personalized approach tailored to cater to the distinct needs of each diverse market.
The Sephora UK debut has been met with great enthusiasm from beauty enthusiasts, reaffirming Minimalist’s dedication to delivering clean, sustainable, and effective beauty solutions. Co-founder Mohit Yadav expressed his happiness about the overwhelming response, stating, “We are thrilled to witness the strong demand for Minimalist products online on Sephora UK. It’s a proud moment for us as a brand to be recognized and appreciated on an international platform. Our journey to expand globally has been fueled by our customers’ feedback and needs, which continue to inspire us to create formulations that foster trust and success in every new market we venture into.”
Understanding the uniqueness of each market has been pivotal to Minimalist’s success in establishing a strong global presence. The brand’s tailored approach ensures that their offerings resonate with the specific preferences and expectations of beauty-conscious consumers in different countries. By embracing cutting-edge research and development, Minimalist crafts formulations that deliver results while maintaining a deep commitment to sustainability.
“We believe in the power of high-quality ingredients and the role they play in creating effective products,” said Minimalist co-founder Rahul Yadav. “Our team of experts dedicates extensive research to develop innovative formulations that address a wide array of skincare needs. Listening to our customers and understanding the varying landscapes of international markets enable us to stand out amidst global competition and reinforce our brand ethos.”
Minimalist’s successful expansion into Sephora UK is the fruit of the brand’s dedication to transparency, customer satisfaction, and ethical practices. With its products now readily available in key international markets, Minimalist remains focused on its mission to redefine beauty standards while maintaining a strong commitment to social and environmental responsibility.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
