Brands
Jahan Desh ke Rakshak wahan tak DishTV; special offer launched
MUMBAI: There is no greater love, than the love for one’s country. As India celebrated the 69th Army Day on 15 January, DishTV paid tribute to the valour, indomitable spirit and determination of the brave soldiers of the Indian Armed Forces.
DishTV network reaches far-flung areas where the jawans of the Indian Army are posted. Highlighting this strength, DishTV has launched a campaign under the aegis ‘Jahan Desh ke Rakshak wahan tak DishTV.’
Saluting the spirit of The Indian Armed Forces – DishTV has also announced special offers. The offers that are extended on the occasion of Army Day, give distinct benefits to the jawans of the Defence and Paramilitary forces and their families, to avail discounts on DishTV connections under the ‘Jai Jawan’ scheme. Under this scheme, on new acquisition of SD or HD connection, a Jawan can enjoy a host of special offers on the new set top box as well as on monthly recharge amount. The extra relocation charges have also been waived off for our brave sentinels.
DishTV India CEO Arun Kapoor expressed, “It is truly an honour to salute our superheroes and brave hearts on Army Day. As an acknowledgement of their devotion to the nation, we have launched special offers for our Jawans in the Indian armed forces and their families. This is our commitment to recognising the armed forces’ selfless services and sacrifices.”
As a tribute to the Armed forces altruistic services, the brand has extended services to the nation’s protectors by introducing a relocation plan specifically designed for armed force personnel and families who constantly on the move and are deputed to numerous locations. DishTV will waive off the relocation charges when the officers and Jawans shift to a new location. With these bundle of offers, they can take their DishTV connection everywhere they go at pocket-friendly prices and convenience.
As an extension to the brand’s tribute to the army’s altruistic service to the nation, DishTV has also come up with a relocation plan specifically designed for armed forces personnel, who are constantly on the move and are posted to different locations. DishTV will waive off the relocation charges whenever the person shifts to a different area. Along with the bundle of benefits offered to the Jawans, they also take their DishTV connection everywhere they go at pocket-friendly prices and convenience.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
