AD Agencies
Jaguar Land Rover hands global mandate to WPP Media
MUMBAI: Jaguar Land Rover has moved a step closer to appointing WPP as its global creative partner, entering an exclusivity period after a review that stretched nearly nine months.
The development puts WPP ahead of incumbent Accenture Song and rival Omnicom in one of the most closely watched global advertising pitches in recent years. The review spanned creative and marketing duties across JLR’s four core brands: Defender, Discovery, Jaguar and Range Rover.
Under the current arrangement, Accenture Song is expected to continue servicing the account until mid-2026. The exclusivity window allows JLR and WPP to finalise commercial terms and operating structures ahead of a targeted decision deadline by the end of the first quarter, according to media reports.
If confirmed, the appointment would mark a major creative win for WPP and signal a strategic shift for JLR as it rethinks agency models to better support its evolving brand and business goals. The prolonged review highlights the carmaker’s push beyond traditional agency set-ups, with sharper focus on integration, accountability and measurable outcomes.
WPP global client lead and EVP, global strategic growth Will Fernandez, flagged the development on LinkedIn, describing it as a move towards an outcome-based, creative-first operating model for some of the world’s most desirable automotive brands.
AD Agencies
Gaëtan du Peloux of Marcel named jury chair for Abby Awards 2026
French creative leader to head Still Print category at Goafest this May
MUMBAI: Gaëtan du Peloux, co-president and chief creative officer at Marcel, has been appointed jury chair for the Still Print category at the Abby Awards 2026, powered by The One Club | The One Show.
Born in Paris and the eldest of seven siblings, du Peloux began his career as a copywriter at CLM/BBDO in 2003. Over the years, he has become one of the most celebrated French creatives of his generation, with over 400 awards to his name, including multiple Cannes Lions Grand Prix, D&AD Black Pencils and One Show best of show accolades.
At Marcel, the creative hot shop of Publicis Groupe, du Peloux and his creative partner, Youri Guerassimov, have produced landmark campaigns for national and international brands. Notable work includes “The Inglorious Fruits & Vegetables” for Intermarché, “The Black Supermarket” for Carrefour, “HackMarket” for Back Market, and “WoMen’s Football” for Orange.
Du Peloux also serves as president of the French Art Director’s Club and has participated in numerous creative festivals worldwide, including D&AD, Cannes Lions, One Show, Clio, LIA, Eurobest, Andy, NY Festival and French ADC. Outside work, he is a husband and father of three.
The Abby Awards 2026 Powered by The One Club | The One Show will take place during Goafest 2026 from 20 to 22 May in Goa, where du Peloux will lead the judging of the Still Print category.
