MAM
J&J unveils ‘Neutrogena’ in Indian markets; Prachi Desai is brand ambassador
MUMBAI: Johnson & Johnson (J&J) India has launched ‘Neutrogena‘, a global beauty care brand in the Indian markets. With this the company has introduced 22 products in the skin care category. Bollywood actress Prachi Desai has been roped in as the brand ambassador for Neutrogena. “We have been assessing the Indian skincare market for sometime now and found out that young women are increasingly getting conscious about skin protection. Thus we felt this is the right time to launch the product or in a way expand our portfolio,‘‘ told J&J vice-president marketing Tina Mistry to PTI. The company will assess the Indian markets and get in more products from its global portfolio as and when it sees opportunities. The skin care product range starts at Rs 85 and goes up to Rs 500.
