MAM
izil Beauty onboards Nora Fatehi as global brand ambassador
Mumbai: Bollywood performer and International icon, Nora Fatehi has been roped as the first-ever global ambassador for izil Beauty, a brand known for their luxurious skincare offering, drawing influences from the rich heritage of Moroccan beauty rituals.
izil Beauty founder Mouna Abassy found Nora to be a natural fit as the brand’s first ambassador, as she epitomizes and embodies the values of the brand with her Moroccan roots, a strong sense of independence, dedication while staying true to her values. The talented performer rose to fame through a determined dedication to perfecting her craft and hard work.
The brand is an ode to the beauty rituals perfected by Moroccan women throughout generations, and as Nora has Moroccan heritage, she felt a personal passion towards sharing with the world the same rituals that she and her ancestors alike have grown up with. izil Beauty uses natural ingredients native to North Africa, such as argan oil, almond oil, shea butter, and lavender and includes a wide offering of skincare, haircare, and body care.
The brand opened its flagship store in 2020 in addition to a newly opened spa in Dubai Mall, and ships worldwide on Tuesday.
Nora Fatehi shares, “It is a great pleasure to be the first global ambassador for a brand that I believe in. When it comes to skincare, we need to be extremely careful, izil uses natural pure ingredients in its formulation, which appealed to me the most. Hailing from Morocco I’ve always been proud of our heritage, izil provides me an opportunity to share our natural, hereditary skin rituals with the world that has been our secret for glowing skin and beautiful hair. “
Founder of izil Beauty, Mouna Abassy says, “Nora Fatehi is a stunning natural beauty, self-made star and diverse talent who achieved international stardom while being proud of her Moroccan roots. She represents Morocco brilliantly both in Bollywood and on a global scale. I knew that, with our collaboration, the Moroccan beauty secrets will take their rightful place in the world.”
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
