Brands
iVOOMi to launch four economy smartphones
MUMBAI: iVOOMi, a Chinese electronic major OEM/ODM is set to enter the fast-growing smartphone market in India with the launch of series of High-End Smartphones. The brand plans to launch 4 models in India ranging from Rs. 4000–Rs. 10,000.
iVOOMi will unveil iV505 as their first smartphone in Indian Market in the month of March, priced at Rs. 3,999. iV505 provides high-end features – Jio ready 4G VoLTE SIM cards on both the slots, flash charge technology, and Android Marshmallow 6.0 which is unique to smartphones in this price range.
iVoomi global business head Bradley Yan said, “We are committed to establishing iVOOMi in the Indian market with our innovative products loaded with highly valued SmartMe OS (Customized OS) & features at an affordable price.”
iVOOMi currently has its focus on “Online-only” strategy and therefore, has tied up with Shopclues, India’s first and largest managed marketplace. The partnership will focus on a successful launch and entry into the Indian market.
The company has a broader plan for Indian market and intent to establish its R&D and Manufacturing unit in India by 2019. iVOOMi is currently working with key brands from Europe , Russia, South East Asia and Asian countries.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
