MAM
IT’S TIME FOR TATA MUMBAI MARATHON 2020
Mumbai: Procam International, pioneers of distance running events in India, today announced the launch of registrations for the 17th edition of Tata Mumbai Marathon (TMM), beginning Friday, 26th July 2019. Asia’s most prestigious marathon will witness 50,000 runners take a step forward in an event that inspires everyone it touches, to #BeBetter. As per tradition, the running extravaganza has set its date for the Maximum City, on the third Sunday of the new year, 19th January 2020.
Unlike any other event in the country, Tata Mumbai Marathon has the privilege of being hosted and launched from the glorious precincts of Raj Bhavan. The Raj Bhavan welcomed to its majestic environs, dignitaries and sponsors of the event including Suprakash Mukhopadhyay Company Secretary, Tata Sons, Ujjwal Mathur-Vice President and Country Head, Tata Consultancy Services, the title sponsors of the event and Anil & Vivek Singh, Promoters Procam International. The first citizen of the state, the Honorable Governor of Maharashtra, Shri. CH. Vidyasagar Rao signed on, as the first participant of TMM 2020.
Honorable Governor of Maharashtra, Shri. CH. Vidyasagar Rao said,”The Tata Mumbai Marathon have grown tremendously over the years and it’s a delight to be the first one to register for this prestigious marathon. The journey of the Mumbai Marathon is truly spectacular which has touched lives of millions of people while synonymously creating fitness conscious society. It has become a single largest fundraising platform which is benefitting thousands of people. The marathon represents the secular and democratic feature of our country.”
He added that, “I have attended all the marathons and the charity events which entitles me to be called as Marathon Man. “
Harish Bhat, Brand Custodian Tata Sons said, “ We are delighted to continue our partnership with India’s premier marathon the Tata Mumbai Marathon. We hope the event is even more enabling, engaging and inclusive. As the largest marathon in Asia, the Tata Mumbai Marathon is where runners, athletes, activists and citizens come converge as the face of new India to the world.”
Ashish Shelar, Sports and Education Minister Maharashtra said, “It is my first event where I am participating as a sports minister of the state and I wish the prestigious Tata Mumbai Marathon a great success. The contribution of the organizers is commendable. It’s a celebration which brings people from different walks of life and the kind of enthusiasm shown by everyone portrays the togetherness and enables the runners to feel and connect with the city of Mumbai.”
Vivek Singh, Joint MD, Procam International said, “The registrations for TMM begin six months in advance to ensure an equal opportunity for all to be a part of this mega event. Each year we strive towards engaging with and inducting new participants into the running fraternity and this year, we look forward to welcoming 50,000 runners at TMM 2020. For 2020, we have the Open 10K exclusively for women and those running for a cause.
Decades ago, when the inaugural edition was announced in 2004, we could hardly imagine a running movement that would sweep across the country. This event has inspired citizens to come together on a common platform, beyond boundaries of sport, religion, race and colour. We are humbled and grateful to our sponsors, partners, city authorities and importantly participants from across India and the world; they have all played a crucial part, in making this event the sporting Festival of Mumbai!”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
