Brands
It’s Spotlight expands viral loved-one surprise screens with Cinépolis pan-India
Personalised cinema screen campaign spreads emotional surprises across India rollout
MOHALI: The reel deal just got real personal as It’s Spotlight takes its viral loved-one surprise experience from a local hit to a nationwide cinema-led campaign.
After drawing strong emotional responses at CP67 Mall, the personalised screen experience is now expanding across India through a partnership with Cinépolis, allowing audiences to surprise friends and family inside premium cinema environments.
Branded as “Spreading Smiles with It’s Spotlight,” the initiative lets users project photos, videos, messages and heartfelt wishes onto large digital advertising screens inside cinemas. The concept is not restricted to special occasions like birthdays or anniversaries, but instead focuses on everyday moments of appreciation and emotional connection.
The campaign first gained traction at CP67 Mall, where candid reactions from families, couples and friends quickly went viral on social media. Viewers captured spontaneous on-screen surprises that turned simple messages into large-scale emotional experiences, helping the concept spread organically across digital platforms.
With the pan-India rollout through Cinépolis cinemas, the experience is now being positioned as a nationwide engagement format. It allows users to create personalised moments for parents, partners, siblings, friends or anyone they wish to celebrate, transforming cinema screens into a shared space for emotional storytelling.
Speaking on the expansion, an It’s Spotlight spokesperson said, “the response at CP67 Mall showed us that people deeply connect with real emotions on screens. this campaign goes beyond birthdays or anniversaries. it is about giving people the joy of making their loved ones feel seen, celebrated and special, almost like a celebrity moment created just for them. with Cinépolis, we are excited to take this experience across India and help more people create unforgettable Spotlight moments.”
The company says the broader vision is to make digital screens more interactive and emotionally engaging by blending storytelling with premium public spaces. By bringing personal messages into cinema environments, the platform aims to turn everyday communication into shared, memorable experiences.
As it expands nationwide, It’s Spotlight is betting on the idea that emotion-led engagement can redefine how people use public screens, shifting them from pure advertising spaces into platforms for personal celebration and connection.
