MAM
It’s an Idea: commodity price updates on mobiles
MUMBAI: Mobile phone operator, Idea Cellular, has for the first time in India, introduced SMS-based information updates in the commodity markets using a subscription-based model. This service will be available across all Idea Cellular circles in India.
Idea’s customers will now be able to receive updates about the current prices in the major exchanges as well as spot markets all over the country, 10-15 times a day, over SMS. International markets of China, London and Tokyo, vessel positions and port information will also be covered.
Idea Bazaar Bhav on mobiles will initially cover the commodity markets for oil, pulses, cotton and bullion (Gold, Silver etc).
In the next phase, the grains and sugar markets will also be added to the service. An Idea subscriber can register by sending an SMS to 1920 and start getting updates. Idea Bazaar Bhav subscription will be offered to postpaid subscribers for Rs 150 per month and prepaid customers will be able to use the dynamic and effective SMS Pull feature to get the updates as and when required.
With the Idea Bazaar Bhav service, customers will be able to participate more actively in commodity trading, including forward trading, and benefit from the real time information updates. It will also keep the traders, brokers and farmers updated about the current trends in the market. ADCC Research and Computing is powering this service.
Idea Cellular CEO Vikram Mehmi said, “We are extremely happy to be the first ones to offer such a service to our customers and enable greater value addition in their day to day business transactions. With the mobile subscriber base penetrating deeper sections of India and spreading into rural areas, such a service is a boon to farmers, traders and the masses having their livelihood depend upon agro-based activities.”
ADCC Research and Computing Arun Lakhani CEO said, “Bazaar Bhav will act as a force multiplier to the rural economy empowering farmers to get fair prices and avoid exploitation. This is a first step in taking the technology to villages and contributing to the village economy.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
