MAM
Itochu Cable Systems inks partnership with Amagi
MUMBAI: Itochu Cable Systems has inked a partnership with cloud-based TV broadcast infrastructure and targeted advertising Amagi, offering overseas distribution of Japanese TV content through advanced cloud technologies.
ICS general manager Kenichi Yamagata said, “Content licensing and distribution across multiple geographies can get quite complex. In Amagi, we have found the perfect content localization platform that can safeguard the interests of Japanese content owners. Amagi’s technology solutions are highly innovative and truly world-class.”
Using cloud technologies, Amagi enables both large and niche broadcasters to not only operate channels but to also localize content without creating new satellite feeds. Amagi has installations in more than 10 countries, and holds patents in the area of TV content watermarking for geo-specific localization.
Amagi co-founder KA Srinivasan added, “Amagi has deployed its STORM platform in many countries to cater to content licensing, viewer preferences, and regulatory compliance challenges for TV networks. ICS being the leading video system integrator in Japan, we are very proud to partner with them, and offer our technology innovations and best-in-class TV broadcast platforms to their customers.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
