Ad Campaigns
ITC’s B Natural celebrates the spirit of ‘Indianness’ by launching a new digital campaign
MUMBAI: Adding a little music to the patriotic fervor that engulfed the nation on its 71 Republic Day, India’s own, ITC’s B Natural fruit beverages in collaboration with Alive India, has released a multilingual music video celebrating the power of India and showcasing the diversity of its talent and resources. Through its narrative, B Natural celebrates the idea of ‘One Nation One Music’ and promotes the feeling of ‘Indian-ness’, an attribute, in which the brand takes pride, as it facilitates the same by sourcing 100 per cent Indian fruits, only from Indian farmers to deliver 100 per cent Indian taste to delight Indian consumers with high-quality fruit beverages.
Released on its digital and social media platforms, the emotionally stimulating video, ‘We Are India’, features singers from across the length and breadth of the country, who pay tribute to the nation in 26 different languages. The celebration of India is in line with the ethos of the brand, B Natural, which recognizes the immense contribution of Indian farmers and seeks to empower them by sourcing fruits solely from different parts of the country for its range of beverages.
The video begins with a baritone voiceover outlining the identity of a true Indian, who believes in and celebrates India’s diversity in its true sense. The view spans out taking the viewer through myriad landscapes, heritage, and culture, with each locale representing the land of the artist in the frame. Through their music, the artists pay homage to their homeland. The video juxtaposes Indian fruit farmers from the same regions which further establishes the connection between B Natural Fruit Beverages and the musical narrative while evoking the patriotic fervor and conveying the concept of unity in diversity.
Commenting on the initiative, ITC Limited chief operating officer dairy and beverages Sanjay Singal said, “This musical ensemble very aptly reflects B Natural’s ethos of celebrating Indianness, an attribute which the brand takes pride evidenced by our proposition as we bring to consumers the fruits of the labor of our Indian farmers through our beverages. We hope this video inspires the feeling of pride and gratitude among the consumers towards our country and help build this ethos.”
Link to the YouTube video: https://www.youtube.com/watch?v=9_Efb8VI_w8
Link to the Instagram video: https://www.instagram.com/tv/B70tuC1BAsR/
Link to the Facebook video:
https://www.facebook.com/BNaturalFruitBeverages/videos/589869918257069/
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
