Ad Campaigns
ITC Vivel Launches VedVidya with Sharmila Tagore
Mumbai: In search for the best that nature has to offer, an invaluable source of wisdom is often the Vedas. ITC Vivel has launched Vivel VedVidya, a crafted bathing bar. The brand introduces its VedVidya range with actress Sharmila Tagore.
Vivel VedVidya brings to bear the beauty traditions of ancient India, passed on through generations and ingredients that transcend the test of time. The VedVidya TVC features Tagore bringing back to life her younger self using AI technology, enabling audiences to relive and experience conversations from an era ago. With the new Vivel VedVidya launch, the brand aims to demonstrate the unique product attributes and benefits of radiant and soft skin in an innovative, never seen before manner. This is the first time Tagore will be seen lending herself, and a digitally created avatar of her younger self to a beauty brand campaign.
ITC Limited divisional chief executive Sameer Satpathy shared “ITC Vivel with VedVidya heralds a new and modern perspective of timeless beauty with ingredients inspired by ancient beauty rituals. An ideal amalgamation of technology and ancient beauty concoction in the new narrative helps us bring to life the proposition of beauty in an interesting and never seen before way. This technology enables us to retell the ‘old is gold’ story and still remain relevant in the beauty space today. With. Sharmila Tagore at the helm, Vivel VedVidya aims to tell a timeless beauty story, to present an indelible experience of ancient beauty weaved into modern day values.“
Vivel VedVidya brand ambassador Sharmila Tagore added,
“Beauty I believe is always a personal choice. I belong to an era where beauty was to do with the simple but the most incredible ingredients and a generational know-how for skin care. These ancient beauty secrets are truly the core of timeless beauty. I am so happy to collaborate with Vivel VedVidya and revisit some of these ancient beauty recipes that have also been prevalent in my family. I am delighted to be a part of this innovative product and this unique storytelling journey that enables access to such experiences through the everyday ritual of a bath.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
