Ad Campaigns
ITC Sunrise Spices’ launches ‘Spice Art Campaign’
Mumbai – ITC’s Sunrise Spices has marked the onset of Durga Puja with the grand launch of its Sunrise Spice Art Campaign. This unique initiative aims to honor womanhood through captivating art and performances at the Sunrise 66 Palli puja mandap.
The centerpiece of this year’s festivities is a stunning spice art installation, featuring a breathtaking 30-foot-tall mortar and pestle, visually pouring spices from a Sunrise-branded jar. This striking entrance draws visitors into a world of the rich heritage of Sunrise spices where it pays tribute to women’s strength and grace. At the heart of the festivities was a special performance featuring two songs: “Sunrise Durgotinashini,” admiring women’s inner strength & valour, and “Sunrise Dashabhuja,” reflecting the spirit of “Ghore Ghore Durga”.
Sunrise Spices business head Piyush Mishra expressed his enthusiasm for the campaign: “Durga Puja is the most awaited festival in the east and Sunrise being synonymous with the food and culture of the state, we wanted to depict the strength of womanhood while honouring the beauty of our cultural heritage. During this festive season, we invite everyone to experience and honour the creative art portraying the legacy of Sunrise to support women empowerment. Our goal is to reach every home and inspire joy through the magic of spices and art.”
Bengal television actress Trina Saha Bhattacharya in Bengal said, “I am glad to be a part of Sunrise Durga Puja once again, as we gather to honor the strength and resilience of women through the Sunrise Spice Art Campaign. Sunrise Spices has always been close to my heart because of their continuous efforts to inspire women to excel in every aspect of life. During these festivities, the brand endeavours to embrace our cultural heritage which makes it truly special. It’s a privilege to join hands with a brand that values empowerment and creativity in such a meaningful way.”
The Sunrise Spice Art Campaign also invites community participation through workshops across Bengal, encouraging individuals to create their own spice artworks. A highlight of the campaign was a stunning sculpture of a Bengali village woman made using Sunrise spices, crafted by National Award-winning sculptor Pritam Maity. This sculpture stood as a powerful tribute to the stories and strength of women in Bengal.
The launch event today was further elevated by a spectacular flashmob performance by 400 dancers, adding an extra layer of magic to the cherished event. As the melodies filled the air, their graceful and synchronised dance moves seamlessly intertwined with the festivity made an impact in the heart and soul of every individual present during the event.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
