Ad Campaigns
ITC Sunfeast Baked Creations’ #Skiptheroses campaign adds a twist to Valentine’s Day
Mumbai: This Valentine’s Day, ITC Sunfeast Baked Creations is set to redefine the celebration of love with its unique #SkipTheRoses campaign. Departing from conventional Valentine’s norms, the campaign invites consumers to indulge in a refreshing and playful experience.
From 7 to 14 February, each day brings a new flavour of love, starting from Rose Day all the way till Valentine’s Day. Each creation is a masterpiece, crafted with love and premium ingredients. The beautiful red, pink and white theme of the collection adds a special touch to these delicious desserts, making it a great way to express love on this special day.
- Valentine’s Cupcake Duo: Indulge in the delightful combination of flavours with Sunfeast’s Valentine’s Cupcake Duo. These moist and fluffy cupcakes come in two irresistible flavors, perfect for sharing with your special someone. Price: ₹343
- Strawberry Tres Leches: Elevate your Valentine’s Day dessert game with Baked Creations’ Strawberry Tres Leches cake. This classic dessert gets a romantic twist with the addition of fresh strawberries, soaking up three types of milk to create a moist and flavourful treat. Price: ₹ 297
- Love Jar: Open the door to a world of deliciousness with this charming jar. Filled with an assortment of decadent treats, it’s a surprise that keeps on giving, perfect for a romantic picnic or a cozy night in. Price: ₹ 297
- Belgian Truffle Cake: Indulge in the richness of Belgian chocolate with Belgian Truffle Cake. Crafted with premium ingredients, this cake boasts a velvety texture and intense chocolate flavour that will surely melt your heart and taste buds. Price: ₹ 893
- Valentine’s Chocolate Bento Cake: This individual-sized chocolate cake is the perfect way to show someone you care. Packed with rich chocolate flavour, and topped with a delicate garnish, it’s a thoughtful and delicious gesture. Price: ₹ 698
- Strawberry Cake with V-Day Coin: Treat your loved one to a taste of romance with Baked Creations’ Strawberry Cake adorned with a special Valentine’s Day coin. Made with real strawberries, this cake is a delightful blend of sweetness and tanginess, symbolizing the essence of love. Price: ₹ 893
(*GST,Packaging and Delivery charges will be over and above).
These delicacies are available on Swiggy and Zomato from 7 February onwards, all the way until 14 Feburary.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
