Brands
ITC Sunfeast Baked creations makes a special collection of sweet treats for Valentine’s Day
Mumbai: ITC Sunfeast Baked creations, a Bengaluru based gourmet bakery and desserts brand, has created a special collection of sweet treats for Valentine’s Day. The beautiful red, pink and white theme of the collection adds a special touch to these delicious desserts, making it a great way to express love on this special day. Centered around strawberries & chocolate, these aphrodisiac ingredients will surely excite your palette.
Consumers can choose from a range of desserts as gifts:
Valentine’s Day special heart cake: Express your love with our special entremets, layers of white chocolate and cream cheese cremeaux, chunky Strawberry compote and chocolate madeleine sponge. Fall in love with every bite. This cake is curated especially for Valentine’s Day.
Fruity ruby truffles: The cakey, fruity ganache loaded truffles are enrobed in ruby chocolate which make for a perfect bite for sharing with your significant other. Comes as a box of six.
Strawberry tres leches: Dig into this creamy moist Swiss roll centered with strawberry compote, soaked in a delectable sweet milk base.
French sable cookie sandwich: French style chocolate filled sable biscuits, with soft cocoa caramel centres and hazelnut milk, enrobed in Ruby chocolate. Share this with your partner and celebrate your love.
Dulce de leche choux bun: Impress your loved one with this Valentine-inspired ruby chocolate-coated choux pastry bun, filled with caramelised cream and a molten caramelised centre.
Cupcake duo: Made for each other – duo of dark chocolate and red velvet cupcake, with a delectable caramel centre, frosted with chocolate mousse and strawberry ganache.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
