Ad Campaigns
ITC Savlon’s Healthy Hands Chalk Sticks earns a place in the Cannes Lions Creativity Report of the Decade
ITC Savlon’s Healthy Hands Chalk Sticks won a Grand Prix for the 2018 Creative Effectiveness Lions, showcasing how creativity can be harnessed to drive change. Only 3% of all work that is entered goes on to win a Lion which makes the earlier win and recognised as part of the decade’ creativity report extremely prestigious not just for the brand, but also the country. This year the work has been included as part of the Cannes Lions Creativity Report of the Decade released recently.
Conceptualised by Ogilvy India, the Healthy Hands Chalk Sticks format renewed children’s interest in the hand hygiene conversation and demonstrated increase in a proper hand wash ritual. The most effective behaviour drivers are the ones that are not overt. They are simply and engagingly tied into everyday routines. This initiative did just the same while proving Savlon’s commitment to improving hand hygiene – in 2018 towards reducing child mortality, and now in 2020 towards combatting the global pandemic.
Ogilvy India CCOs Kainaz Karmakar and Harshad Rajadhyaksha commented on this news, “Savlon Healthy Hands Chalk Sticks featuring as one of the iconic campaigns of the decade is truly an achievement we will not forget as long as we live. This campaign is a dear part of Ogilvy emerging at the top of Indian agencies in the Lions Creative Rankings. For that, we have Mahesh Ambaliya to thank and our extraordinary ITC clients. “
The campaign was introduced under the brand’s Swasth India Mission programme has been a front runner in driving behavioural change towards good hand-hygiene habits since its inception in 2016. It has reached over 15,000 schools in 82 cities and nearly 5.6 million children with its innovative outreach. The ongoing program has delivered measurable success in effectiveness to help inculcate hand hygiene habits in primary school children.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
