Ad Campaigns
ITC Nimyle launches its ‘Nimyle Farsh hai, Khushiyon Ka Farsh’ campaign
Mumbai: The floor is a child’s first playground. From crawling to taking their first steps, to creating memories as they grow, floors have been a comfort zone for all kids. While parents take steps to create a safe environment for kids, ITC Nimyle celebrates the joy and satisfaction of clean floors that can be a happy safe space for kids, with their newly launched campaign film with ‘Nimyle Farsh hai, Khushiyon Ka Farsh.’
Conceptualised by Ogilvy and directed by Afshan Hussain Shaikh, the endearing film highlights the fact that children spend an ample amount of time indulging in activities on floors. In this slice of a powerful narrative, the protagonist, a little child, and his passionate practice for his school play where he plays a frog is a reminder to keep floors safe with the power of Neem in Nimyle. Produced by Good Morning Films, the film builds an instant emotional connect that transcends languages and boundaries. It will be aired in different languages across select states in India.
Commenting on the campaign, ITC Ltd Chief Executive, Personal Care Products Business Division Sameer Satpathy said, “Floors are often playgrounds for many, especially for children. The expression of unbridled enthusiasm, happiness and energy is more often on floors in a protected home environment. To keep floors clean and safe is extremely important and Nimyle with the power of neem enables clean and hygienic floors for all.”
Ogilvy India COOs Kainaz Karmakar and Harshad Rajadhyaksha said, “The floor beneath our feet is such a taken-for-granted space, which usually finds mention in this category of advertising only functionally. With Nimyle, being natural at root and warm as a brand, we laddered up this functionality of the safety of our clean floors, to the emotionality of what those clean, safe floors mean, especially for childhoods to flourish on them. For such a sweet idea, we are so happy with the way our film director, Afshan, has brought out this correlation between clean, safe floors being a part of healthy, wholesome childhoods.”
Providing safe floors for kids, Nimyle is a neem based, 100 per cent natural action* floor cleaner, available in retails and e-commerce platforms at Rs 150 for 975 ml in states across East India.
ITC Nimyle provides 99.9 per cent germ protection
Disclaimer: *100 per cent natural anti-microbial action basis lab study
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
