MAM
ITC Master Chef Creations is the ‘Official Gourmet Food Partner’ for RCB for second year
Mumbai: ITC Master Chef Creations, renowned for its delectable range of North Indian delicacies, is excited to announce its partnership with Royal Challengers Bengaluru (RCB) as the ‘Official Gourmet Food Partner’ for Indian Premier League (IPL) 2024. This partnership highlights the shared values of two powerpact brands, with RCB displaying moves on the field and ITC Master Chef Creations bringing exciting tastes beyond the game. This collaboration will once again provide a flavourful experience for everyone in Bengaluru.
Throughout this season, fans can look forward to an experience driven by ITC Master Chef Creations’ dedication to top-notch quality and authenticity. From Chole Kulche and Dabeli to Biryanis and Kebabs, the brand’s RCB Special menu is sure to tantalize taste buds. This time cricket fans can savour a menu featuring a variety of delightful dishes, whether its snack platters or refreshing Shikanji there’s a treat for everyone’s craving, during the matches.
Bringing the RCB enthusiasm outside the stadium, this season, ITC Master Chef Creations has introduced RCB Special Menu, to allow fans to savour their meals conveniently through the Swiggy app at home, guaranteeing they catch every epic moment of the match without any interruptions.
Speaking on the occasion, ITC Food – tech VP & business head Rohit Bhalla said, “We are delighted to return as the official Gourmet Food Partner for Royal Challengers Bengaluru for IPL 2024. This partnership continues to celebrate shared values of authenticity and a passion for creating unparalleled experiences during the match. We’re even more excited to offer an expanded menu with even more delicious options for fans and the added convenience of Swiggy delivery. Hope our collaboration continues to fuel the passion of RCB fans throughout the season.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
