Brands
ITC makes a good catch with Prasuma frozen foods
MUMBAI : It’s gotten hungry to grow and its gobbling up a company which has got urban food lovers smacking their chops in delight.
Diversified FMCG giant ITC has sealed a definitive deal to acquire frozen, chilled, and ready-to-cook food brand Prasuma. Founded by the dynamic husband-and-wife duo Lisa Suwal and Siddhant Wangdi, Prasuma has innovated on several fronts, especially in the area of advanced freezing technology that locks in freshness.
Prasuma has built a reputation with its premium, preservative-free frozen momos, which it then expanded to cover Pan-Asian cuisine and deli meats.
The company has recorded consistent, profitable growth since inception, without external funding. Currently, Prasuma operates in over 100 cities across online and offline retail channels, as well as cloud kitchens.
Its direct-to-consumer platform, Meatigo by Prasuma, offers a curated selection of exclusive products, with delivery times as short as 30 mins in major cities. Notably, Prasuma manufactures all its products in-house, ensuring stringent quality control and flavour authenticity.
“We are immensely proud of what we have built and excited to partner with ITC for the next phase of growth. Consumer love and trust have always been our driving force. ITC shares our commitment to quality and innovation, making them the ideal partner. This collaboration is not just a business deal; it is the realisation of our lifelong passion for exceptional food,” said Prasuma & Meatigo CEO Lisa Suwal.
Added COO Siddhant Wangdi: “Frozen food is undoubtedly the future. With Prasuma’s expertise in manufacturing and innovation, combined with ITC’s strength in distribution and brand-building, this partnership is poised to create immense value for consumers in India and beyond. Together, we aim to revolutionise the frozen food industry with quality, convenience, and exceptional taste.”
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
